Bingo in the Digital Age: Global market assessment and forecasts

Table of Contents

• Tables and charts
• Executive Summary
• Forecasts for online gross gaming win
• Definitions in this report
• Gaming machine terms
• Key performance indicators and operating terms
• Financial terms

• Introduction
• Overview
• What is bingo?
• Bingo' s path to popularity
• Bingo cards
• Bingo daubers/dabbers/dobbers
• Types of bingo
• 90 ball bingo
• 75 ball bingo
• Electronic Gaming Machines (EGMs)
• Electronic bingo
• Electronic keno
• Pull-tabs
• Calling nicknames
• Major bingo tournaments
• World Championship Bingo Tournament
• Bingo World Championship
• European Bingo Championship
• Bingo conventions
• Is bingo a game of chance or skill?

• The Global Bingo Market (Halls/Clubs/Parlours and Offline Locations)
• Introduction
• Top 10 bingo halls by seat numbers, globally, 2008
• Land-based market overviews
• Western Europe and Eastern Europe
• Latin America
• North America
• Asia-Pacific
• Africa
• Case Study: Bingo as a revenue stream for cinemas
• Smoking bans overview

• The Remote Bingo Market
• Introduction
• Online bingo characteristics
• Drivers for online bingo growth
• Types of bingo site
• Networks versus standalone bingo sites
• Leading Bingo Websites Globally
• Major Online Bingo Markets
• Western Europe and Eastern Europe
• Latin America
• North America
• Asia-Pacific
• Africa
• Bingo console gaming
• Opportunities in the mobile space
• Mobile gaming
• Mobile bingo

• Bingo Player Demographics
• Introduction
• Gender and Age
• Motivations and likes/dislikes of bingo players
• Frequency of play

• Commercial Models in Bingo
• Introduction
• Land-based bingo operations
• Revenue streams for land-based bingo
• Pricing considerations in land-based bingo
• Online bingo operations
• How online bingo works
• Liquidity and networks
• Revenue streams
• Costs
• Affiliates as part of the online bingo business model
• ' Chat' as part of the online bingo business model
• Online payment and security

• Bingo Prize Funds
• Introduction
• Land-based pay-out rates
• Bingo odds and pay-out rates
• Bingo winnings
• Calculating prize funds in bingo
• Claiming online prizes
• Examples of online bingo prizes
• Bingo prizes compared with other gaming prizes

• Bingo Regulation and the Law
• Introduction
• Off shore jurisdictions
• Alderney
• Antigua and Barbuda
• Costa-Rica
• Gibraltar
• Kahnawake
• Malta
• Panama
• Netherlands Antilles and Curacao
• Isle of Man
• Gaming regulations by region
• Western Europe and Eastern Europe
• Latin America
• North America
• Asia-Pacific
• Africa

• Bingo and Television
• Introduction
• Bingo channel economics
• Bingo programming on the internet
• Engaging television viewers
• Bingo television business models
• Lessons from other gaming on television
• Case Studies: Bingo television formats
• Television advertising
• Television brands as bingo sites

• Marketing and Sponsorship by Bingo Operators
• Introduction
• Marketing aims for bingo operators
• Product development strategy
• Bingo competitor differentiation/branding
• Marketing tools for online customer acquisition
• Player appeal
• Security and trust
• Offerings/Promotions
• Tools for customer retention
• Loyalty programmes
• Customer service
• Community and chat
• Bingo marketing basics
• Search engine optimisation (SEO)
• Advertising
• Affiliates
• Personalities/Celebrities
• Understanding players
• Marketing to men
• Sponsorships by bingo operators
• Case Study: RehabBingo.com
• Bingo and social responsibility/charity
• Bingo and consumer-facing brands
• Bingo in the UK media

• Case Studies: Leading Bingo Operators
• Introduction
• Bingo hall operators
• Codere
• Gala Bingo
• Rank Group
• Networks/software companies
• Cashcade Network
• Chartwell Technologies
• Parlay Entertainment
• Playtech
• Virtue Fusion
• Betting/gaming companies
• 888 Holdings
• Ladbrokes
• PartyGaming

• Outlook and Forecasts for Online Bingo
• Introduction
• Barriers to growth for online bingo
• Market clutter
• Economic downturn
• Broadband penetration
• Legislation
• Competition from other forms of gaming
• Future trends for online bingo
• Consolidation
• More media and retail brands entering the market
• Increasing targeting of markets outside the UK
• Increasing use of television and sponsorship
• More cross-selling of products
• Increasing focus on customer retention rather than acquisition
• Continued roll out of mobile bingo
• Forecast assumptions
• Gross win forecasts for online bingo
• Winners in the online bingo market
• Losers in the online bingo market
• Brands that could be successful in the online bingo space

• Appendix 1: Selected Bingo Site Profiles
• Appendix 2: Bingo Characteristics
• Compared With Other Games
• Glossary
• Traditional bingo calling terms

Tables and Charts

• Executive Summary
• Major bingo networks
• Top 5 online bingo markets 2008 (£ 000)
• Top 5 online bingo markets 2013 (£ 000)
• Amount of online bingo sites globally by type, 2008-10 (%)

• Introduction
• Types of handheld bingo EGMs
• Video bingo example

• The Global Bingo Market (Halls/Clubs/Parlours and Offline Locations)
• Top 10 bingo halls globally, by seat numbers
• Land-based bingo market overviews, 2008
• Household spend on gaming in France, 2000-07
• French gaming player profile, 2007
• Size of the total German gaming and betting market, 2006
• Szerencsejatek revenue 2005-07
• Share of gaming revenue in Hungary by game of chance (%)
• Sales revenue from games of chance by game type, 2005-07 (HUFm)
• Number of games of chance by game type, 2005-07 (m)
• Gross wins from Hungarian gaming (HUFm), 2005-07
• Bingo hall openings in Italy, 2007-08
• Spanish gaming market net spend ($bn)
• Bingo as a share of gross gaming market wagers in Spain
• Historical evolution of amounts wagered on bingo, 2000-06
• Gross amounts wagered per privately managed gaming sub-segment in Spain 2000 and 2006 ($bn)
• Bingo halls in Spain and amounts wagered by region ($m)
• Distribution of amounts wagered in Spanish bingo halls
• Average gaming machine net win per day, Spain (t)
• Top Rank Espana data sheet, 2004-08
• Market share of gaming in Sweden by type (per cent)
• Bingo and lottery taxed wagers in the UK,1998-2007 (£000)
• Amount staked on licensed bingo in the UK, 2004-07 (£m)
• Closure of UK bingo halls, 2006-08
• Top Latin American casino operators
• Main types of gaming in Argentina, 2007
• Codere slot machines in Argentina, 2006-08
• Codere bingo seats in Argentina, 2002-07
• Codere bingo halls, 2006-08
• Bingo hall permits in Mexico, as at 30 June 2008
• Bingo expenditure in Nova Scotia, 2002-07 (C$000)
• Gross bingo wagers in Canada, 2006 and 2007 (C$)
• Charitable games played in Canada, 2007
• Gaming sector in the US
• Total revenues from US gaming (excluding online gaming), 2000-06 ($bn)
• Top US gaming states by gross gaming revenues, 2007 ($bn)
• Charitable games in the US by gross wagers, 2007 and 2006 ($)
• Charitable games played in the US by type, 2007
• Average distribution of dollars raised through charitable gaming in the US, 2007
• Average distribution of dollars raised through charitable gaming in the US, 2006
• Top 10 US states by charitable gaming gross wagers, 2007 ($m)
• Top 10 US states by charitable gaming gross wagers, 2006 ($m)
• Aggregate gambling expenditure in Australia by state/territory, 2005-06
• Aggregate gambling expenditure in Australia by gambling form, 2005-06
• Per capita gambling expenditure in Australia by state/territory, 2004-05
• Per capita gambling expenditure in Australia by gambling form, 2004-05
• Commercial gross gaming revenue by activity, Australian Capital Territory 2007-08
• African gambling market compared with other global markets, 2006
• South Africa land-based gross gaming revenue mix, 2007 ( per cent)
• South Africa tax per gambling mode, 2007 (per cent)
• South Africa return per player by gambling mode, 2007 (per cent)
• Gauteng Gambling Board gaming revenue mix, 2008 (per cent)
• Gauteng Gambling Board bingo wagers distribution, 2008 (per cent)
• Smoking ban effects in selected markets
• Numbers of smokers worldwide

• The Remote Bingo Market 73
• Global gross gaming yield from online bingo, 2008-12
• Gaming sites by genre, January 2009
• Online bingo sites by type (%)
• Bingo sites by jurisdiction, 2008 (%)
• World: Number of broadband households
• Th e online bingo market
• Major bingo networks
• Sites on the Gamesys network
• Sites on the Cashcade network
• Sites on the St Minver network
• Sites on the Globalcom network
• Sites on Th e Gaming Network bingo network
• Sites on the St Minver network
• Sites on the Playtech Bingoland network
• Sites on the BingoRoom Network
• Sites on the Better Bingo network
• Sites on the Virtue Fusion bingo network
• Sites on the Bonanza bingo network
• Sites on the PartyBingo network
• Major standalone bingo sites
• Online bingo sites by language and acceptance of players, December 2008
• Percentage of revenue from different remote gambling types in EU countries, 2005
• Top searches for bingo by sub-region, city and language in Denmark, 2008
• Turnover of online gaming per game on Veikkaus.fi , 2007
• Turnover of online gaming on Veikkaus.fi , 2003-07
• Top searches for bingo by sub-region, city and language in Finland, 2008
• Top searches for bingo by sub-region, city and language in France, 2008
• Top searches for bingo by sub-region, city and language in Germany, 2008
• Top searches for bingo by sub-region, city and language in Ireland, 2008
• Top searches for bingo by sub-region, city and language in Italy, 2008
• Top searches for bingo by sub-region, city and language in Poland, 2008
• Top searches for bingo by sub-region, city and language in Spain, 2008
• Top searches for bingo by sub-region, city and language in Sweden, 2008
• Top 10 UK gambling sites by traffic, September 2008
• UK online gambling players by age, September 2008
• UK online gambling players by gender, September 2008
• Type of remote gaming activity, UK, 2006-08 (%)
• Online popularity of bingo versus other games in the UK, August 2007
• Th e UK' s favourite bingo sites, August 2007
• UK' s most popular bingo sites, 2008
• Page views per user for JackpotJoy, December 2008
• JackpotJoy traffi c by country, December 2008 (%)
• JackpotJoy cumulative registered players, 2002-07
• UK gambling by type of remote activity, 2006-08 (%)
• Top searches for bingo by sub-region, city and language in the UK, 2008
• UK bingo site activity, Friday, 10 October 2008, 11.38am
• UK bingo site activity, Monday, 8 December 2008, 5.48pm
• UK bingo site activity, Sunday 18 January 2009, 4.35pm
• Traffic on UK bingo sites by bingo type and stake (%)
• Jackpot activity by player traffic, (%)
• Jackpot activity by bingo site
• Top searches for bingo by sub-region, city and language in Argentina, 2008
• Total traffic and jackpots on UK bingo sites by individual player and bingo type
• Top searches for bingo by sub-region, city and language in Brazil, 2008
• Top searches for bingo by sub-region, city and language in Mexico, 2008
• Top searches for bingo by sub-region, city and language in Canada, 2008
• Top 10 US gambling sites, September 2008
• US online gambling players by age, September 2008
• US online gambling players by gender, September 2008
• Top searches for bingo by sub-region, city and language in the US, 2008
• Top searches for bingo by sub-region, city and language in Australia, 2008
• Top searches for bingo by sub-region, city and language in China, 2008
• Littleswoodbingo.com traffic, June 2008 and December 2008
• Top searches for bingo by sub-region, city and language in India, 2008
• Top searches for bingo by sub-region, city and language in Japan, 2008
• Mobile Data and Communications Activities (Among Mobile phone and PDA Users, %)
• Mobile subscriptions* worldwide, 2008 and 2013 (bn)
• Mobile subscriptions* per subscriber worldwide, 2007 and 2013
• Mobile messaging and internet use by mobile phone users aged 18-64 years in select countries, October 2007 (%)
• Mobile entertainment revenues worldwide by type, 2007-2012 (m)
• Remote gambling in the UK by device in the last month

• Bingo Player Demographics
• Why do people play bingo?
• Average bingo demographics by selected market
• Gender of UK bingo players compared with Spanish bingo players
• Demographics of bingo players on Parlay-powered bingo sites
• Demographics of bingo players on Parlay-powered bingo sites
• % of total respondents that have played bingo online
• Age profile of regular bingo players, 2000 and 2006 (%)
• Age profile of regular bingo players, 2000 (%)
• Age profile of regular bingo players, 2006 (%)
• Frequency of player in players
• Motivations for playing bingo online, 2008
• ZagZig Media Bingo Survey: December 2008
• % of total respondents that have played bingo in a hall
• % of total respondents aged 20-30 that have played bingo in a hall
• % of total respondents aged 30-40 that have played bingo in a hall
• % of total respondents aged 40-50 that have played bingo in a hall
• % of total respondents aged 50+ that have played bingo in a hall
• % of all male respondents that have played bingo in a hall
• % of male respondents aged 20-30 that have played bingo in a hall
• % of male respondents aged 30-40 that have played bingo in a hall
• % of male respondents aged 40-50 that have played bingo in a hall
• % of male respondents aged 50+ that have played bingo in a hall
• % of all female respondents that have played bingo in a hall
• % of female respondents aged 20-30 that have played bingo in a hall
• % of female respondents aged 30-40 that have played bingo in a hall
• % of female respondents aged 40-50 that have played bingo in a hall
• % of female respondents aged 50+ that have played bingo in a hall
• Land-based bingo-related beliefs
• Who players sat with at UK bingo halls, 2006
• Motivations for going to UK bingo halls, 2006
• Actions taken after a UK bingo hall has closed, 2006
• Alcohol consumption of Canadian bingo players and non-players, 2007 (%)
• Commercial casino spending in the US versus other spending choices, 2007
• Participation rate in non-gambling activities at US casinos, 2007

• Commercial Models in Bingo
• Features of browser-based play versus downloads
• Example operational structure of an online bingo room
• The Bingo circle
• Revenue model for PartyBingo
• Saturn Bingo Network bingo player assumptions
• Affi liate marketing model
• Example bingo affi liate programmes
• CPA affi liates plan for PartyBingo
• MGR affi liates plan for PartyBingo
• 888ladies 75 and 90-ball room chat games schedule
• Top 25 online gaming payment methods by popularity, December 2008
• UK online card purchasing by social-economic group (per cent)
• Credit card penetration in Europe by country (per cent of population)
• Payment choice motivations
• Fraud, ID theft, phishing and charge-backrisk on different online payment methods
• Online revenue lost due to online payment fraud, 2000-08 ($bn)
• Most important factors when conducting transactions online

• Bingo Prize Funds 155
• Online casino payout rates (per cent), November 2007
• Online games average pay-out percentages
• Top 10 UK cities by land-based bingo wins, 2007
• Example of bingo jackpots, 16 October 2008
• Daily guaranteed coverall (i.e. ' full house' ) jackpots
• Example bingo jackpots available, end-November 2008
• Paddy Power Bingo Jackpots, 16 October 2008
• Paddy Power Bingo winners, October 2008
• Paddy Power Bingo winners, October 2007
• Bingo prizes compared with other maximum prizes on the PartyGaming websites, November 2008
• Paddy Power Bingo winners, October 2006
• Major bingo prizes compared with other gaming prizes
• World Poker Tour (WPT) Championships prize winners
• Prize funds from major poker tournaments
• Earnings of professional poker players (on WSOP circuit) as at November 2008
• Record lottery wins

• Bingo Regulation and the Law
• Global online gaming jurisdictions, 2008
• Bingo sites by jurisdiction, 2008 (%)
• Bingo sites by jurisdiction, 2005 (%)
• Summary of bingo legality in major markets
• Western Europe and Eastern Europe
• Selected EU bingo tax rates by country, 2008
• Th e Historical Development of Mexico as a Gaming Jurisdiction
• Top 10 gaming sites globally by traffic, June 2007 and November 2008

• Bingo and Television
• What television can add to programming
• What television can add to bingo programming
• TV schedule for Bingojoy.com
• Th e holy grail of bingo programming
• Ratings comparisons of bingo programmes
• TV Bingo 90 ball game full house odds
• How TV Bingo works
• Responses to the question: ' Which of the following online bingo sites have you heard of' ?
• Online bingo sites by type, 2008-10 (%)
• Desperate Housewives Bingo screengrab
• Emmerdale Bingo screengrab
• Price is Right Bingo screengrab

• Marketing and Sponsorship by Bingo Operators
• Spontaneous brand recall for bingo operators by age, December 2008
• Spontaneous brand recall for bingo operators for total survey base, December 2008
• Spontaneous brand recall for bingo operators by male respondents, December 2008 (%)
• Spontaneous brand recall for bingo operators by female respondents, December 2008 (%)
• Bingos.co.uk bonus system based on a £100 deposit
• Examples of Hallowe' en night promotions, 2008
• Ladbrokes Bingo daubing selection examples
• 888ladies Bingo loyalty programme
• Loyalty programme on Bingos.co.uk
• Bingo.co.uk wagering system in order to earn loyalty points
• Top gambling searches, June 2006
• Searches for ' bingo' on Google, 2004-2008
• Google search results, November 2008
• Top 10 bingo and poker Google searches by country, city and language, 2008
• US online advertising spending growth by format, 2008-13 (% change)
• Top five gaming operators advertising online in the UK, April 2008
• Top five gaming operators advertising online in Sweden, April 2008
• Top five gaming operators advertising online in France, April 2008
• Example Gala Bingo e-mail, May 2008
• Top five gaming operators advertising online in Germany, April 2008
• Top five gaming operators advertising online in Spain, April 2008
• UK views on the nature of advertising formats
• Example bingo banner advertisements
• Subcategories with biggest increase in total minutes: April 2007-08
• Leading websites by total UK minutes: April 2008
• Allocation of digital content advertising budget in the next year by media and entertainment executives in North America and Europe, 2008 (%)
• Social media tools that US marketing executives are using in their marketing efforts, October 2008
• Frequency with which bloggers worldwide discuss products or brands, July-August 2008 (%)
• US newspaper advertising revenues, 2007-12
• Cheggers Bingo promotional banner
• Bunny Bingo logo
• Bloke Bingo screengrab
• Ladbrokes Bingo and William Hill Bingo screengrabs compared with ' pinker' sites 32Red Bingo and 888ladies
• Online bingo sites by type, 2008-10 (%)
• Bingo in the UK media, numbers of press clippings, October 2007-March 2008

• Case Studies: Leading Bingo Operators
• Example share price movements on selected gaming companies
• Codere Group activity
• Codere bingo halls, 30 September 2008
• Codere gross revenue 2004-08
• Codere activities by number in existence, 2004-08
• Codere gross revenue by region, 2007-08 (per cent of gross revenue)
• Codere average daily net win per machine/seat
• Codere' s European business model versus a Las Vegas model
• Codere strategy, September 2008
• Gala Bingo UK market share by hall numbers, 2008 (per cent)
• UK' s most popular bingo sites, 2008
• Galabingo.com screenshot
• Galabingo.com review
• Deposit methods
• Page views per user for Galabingo.com, December 2008
• Galabingo.com traffi c, December 2008 (per cent)
• Games available at Gala Bingo, December 2008
• Responses to the question: ' Which of the following online bingo sites have you heard of' ?
• Spontaneous brand recall for bingo operators, December 2008
• Google Top 10 results for ' bingo' search, 21 November 2008
• Yahoo Top 10 results for ' bingo' search, 21 November 2008
• Example Gala Bingo banner
• Gala Coral Group gross revenue, 2007 and 2006
• Gala Coral Group gross revenue by activity, 2007 (per cent)
• Gala Coral Group gross revenue by activity, 2006 (per cent)
• Gala Coral Group gross revenue by region, 2007 (per cent)
• Gala Coral Group gross revenue by region, 2006 (per cent)
• Mecca Bingo UK market share by hall numbers, 2008 (per cent)
• UK' s most popular bingo sites, 2008
• Page views per user for Meccabingo.com, December 2008
• Meccabingo.com traffi c, December 2008 (per cent)
• Spontaneous brand recall for bingo operators, December 2008
• Mecca Bingo data sheet
• Mecca Bingo gross revenue performance 2004-08 (£m)
• Mecca Bingo hall numbers 2004-08
• Top Rank Espana data sheet
• Mecca Bingo admissions and spend per head in comparable halls, 1H 2008
• Top Rank Espana active customers 1H 2008
• Mecca Bingo key indicators 2007 and 2006
• Breakdown of bingo revenue, Mecca Bingo, 2007 and 2006
• Google Top 10 results for ' bingo' search, 21 November 2008
• Yahoo Top 10 results for ' bingo' search, 21 November 2008
• Rank Financials, 2003-07
• Rank Group gross revenues 1H 2008 compared with 1H 2007
• Mecca Bingo and Top Rank Espana gross revenues 1H 2008 compared with 1H 2007
• Rank Group interactive gross revenues 1H 2008 compared with 1H 2007
• Mecca Bingo strategy
• EGM equipment suppliers by market capitalisation end-2007
• UK' s most popular bingo sites, 2008
• Sites on the Cashcade network
• Foxy Bingo site review
• Foxy Bingo screen shot
• Deposit methods
• Page views per user for Foxy Bingo, December 2008
• Foxy Bingo traffi c, December 2008 (per cent)
• Where people go on Foxy Bingo, December 2008
• Yahoo Top 10 results for ' bingo' search, 21 November 2008
• Google Top 10 results for ' bingo' search, 21 November 2008
• Sites on the St Minver network
• Sites on Th e Gaming Network bingo network
• Parlay Group' s B2B traffi c by page views, December 2008
• Parlay Group' s B2B traffi c by location, December 2008
• Playtech Group' s B2B traffi c by page views, December 2008
• Playtech Group' s B2B traffi c by location, December 2008
• Where people go on Playtech.com
• Sites on the Playtech Bingoland network
• Playtech Financials, 2003-07
• Playtech revenue spread, 2007 and 2008
• Better Bingo Network' s range of network solutions to bingo clients
• Virtue Fusion' s B2B traffi c by page views, December 2008
• Virtue Fusion' s B2B traffi c by location, December 2008
• Where people go on the Virtue Fusion website, December 2008
• Sites on the Better Bingo network
• Sites on the Virtue Fusion bingo network
• Sites on the Bonanza bingo network
• Crown Bingo screen shot
• Crown Bingo site review
• Deposit methods
• World Television Group shareholdings 2008
• World Television Group unaudited financial results 1H 2008
• UK' s most popular bingo sites, 2008
• Sites on the Globalcom network
• 888ladies site review
• Sites on the Th ink Bingo network (using Globalcom software)
• Sites on the Cashcade network (using Globalcom software)
• 888ladies screenshot
• Deposit methods
• Page views per user for 888ladies.com, December 2008
• 888ladies.com traffi c by location, December 2008 (per cent)
• 888 Holdings fi nancials, 2003-07
• 888 Holdings major shareholders information
• 888 net gaming revenue by segment 2006-2008 ($m)
• 888 holdings net gaming revenue 2002-08
• Top 10 UK gambling sites, September 2008
• UK' s most popular bingo sites, 2008
• Deposit methods
• Ladbrokes Bingo site review
• Ladbrokes Bingo screenshot
• Example Ladbrokes banner
• Ladbrokes' Financials, 2003-07
• Ladbrokes interim fi nancials 1H 2007 and 1H 2008
• PartyGaming new player sign ups, 2006-08 (000)
• PartyGaming unique active players, 2006-08 (000)
• PartyGaming active player days, 2006-08 (m)
• PartyGaming consolidated key performance indicators, 2006-08
• UK' s most popular bingo sites, 2008
• Sites on the PartyBingo network
• Page views per user for PartyBingo.com, December 2008
• PartyBingo.com traffi c by location, December 2008 (per cent)
• Bingo as per cent of PartyGaming revenue, 3Q 2008
• Pay table for PartyBingo' s instant bingo ' photo frame' pattern
• PartyBingo screenshot
• Deposit methods
• PartyBingo site review
• Bingo games on PartyBingo
• Casino games on PartyBingo
• PartyGaming' s new routes to market
• PartyGaming revenue, 2005-2008
• PartyGaming revenue share by activity (per cent), 2005-3Q 2008

• Outlook and Forecasts for Online Bingo
• Market entry considerations for an online bingo company
• Amount of online bingo sites globally by type, 2008-10 (per cent)
• Online bingo gross gaming win forecasts by selected market, 2008-13
• Top 5 online bingo markets 2008 (£ 000)
• Top 5 online bingo markets 2009 (£ 000)
• Top 5 online bingo markets 2010 (£ 000)
• Top 5 online bingo markets 2011 (£ 000)
• Top 5 online bingo markets 2012 (£ 000)
• Top 5 online bingo markets 2013 (£ 000)
• Online Bingo Industry Outlook

• Appendix 1: Selected Bingo Site Profiles
• Gambling product category explanation
• Appendix 2: Bingo Characteristics Compared With Other Games
• Gambling format characteristics summary
• Glossary
• Bingo chatroom acronyms