Abstract
In this Industry Report
EA Mobile has consolidated its position as the number one global mobile games
publisher. Backed by a strong slate of releases for the iPhone, and the
continued success of its games for operators' portals, it achieved $49m
revenues in Q1 2009 (equal to its previous Q4 2008 record). A strong line up
of iPhone (and iPod Touch) titles helped second placed Gameloft improve its
North American performance (where total sales were up 37% on the previous
year). Third placed Glu Mobile beat its forecast and achieved one per cent
year-on-year growth, when it had expected a decline. It has forecast lower
sales for the rest of the year.
The growth of new platforms and application stores continued at speed in Q1
2009 and early Q2. Paid applications launched in the US and UK for Google' s
Android Market, Research In Motion launched its own application store called
Blackberry App World and Nokia reported that its N-Gage mobile games platform
had nearly 1m registered profiles.
This quarterly report combines Mobile Media Intelligence data and analyst
commentary covering publishers' financial results, new title releases, mobile
games market revenues and forecasts in areas covered by Screen Digest Mobile
Media Intelligence: Europe, North America, Japan, South Korea, India and China.
Highlights:
- EA Mobile remains the top publisher with $49m Q1 revenues and beat its
fiscal year 2009 target
- Glu Mobile cuts its losses and beat expectations with one per cent
year-on-year growth
- iPhone games and favourable currency exchange rates helped Gameloft in
North America
- Revenues from iPhone games surpassed $86m, though growth was slower than
in Q4 2008
- Q1 2009 releases show a stronger trend towards more original IP
(intellectual property) titles
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