Abstract
Mobile TV is one of the content categories in mobile which has suffered the
most from the economic downturn in Europe. Customers are reducing their
spending as we go deeper into the economic crisis. Damaged confidence and the
lack of financial commitment have delayed further DVB-H launches across
Europe. Alternative solutions developed on existing standards and networks
(e.g. DVB-T and Analogue TV) are emerging across the world and push the
Free-To-Air (FTA) trend even further.
North America, on the contrary, has experienced consistent growth throughout
2008 due to the popularity smartphones and the emergence of dedicated mobile
content delivery networks for mobile TV over 3G.
Highlights:
- European 3G mobile TV revenues accounted for only 1.2 per cent of total
mobile data revenues (excluding messaging)
- 3G mobile TV adoption rates for Germany, Spain and the UK are all below 3
per cent.
- By 2012, 64 per cent of mobile TV subscribers will be watching mobile TV
for free.
- From 2009 onward, Screen Digest expects the monthly ARPU for paid mobile
TV services to decrease by 0.50 Euro a year.
Report Statistics:
- format: PDF
- pages: 9
- tables & charts: 15
Territories covered
- Western Europe
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland,
Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK,
- Central and Eastern Europe
- North America
- Asia-Pacific
- China, India, Japan, South Korea,
Companies mentioned
- Alcatel-Lucent
- DiBcom
- Eutelsat
- France Telecom
- ICO Global Communications
- MobiTV
- QuickPlay Media
- RealNetworks
- Solaris Mobile
- SES Astra
- SFR
- TDF Group
- Telegent Systems
- Verizon Wireless
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