Abstract
Highlights:
- 73.6m homes had a broadband subscription at year-end 2008, making it the
twelfth most developed market in terms of broadband household penetration
- AT&T, Comcast and Verizon lead among retail ISPs, with over 39m
subscribers between them
- Annual revenue from all forms of online content totalled over $3.4bn in
2008, the majority generated by music services
- Transactional online content stores provided the largest share of total
revenue in 2008, ahead of ad-supported and subscription services. These stores
are hardware-driven and dominated by Apple' s iTunes Store (iTS)
- In the connected living room, online video services via games consoles are
leading the way, while hardware manufacturers are embedding rival online
services on a number of devices (inc. broadband-connected TVs, Blu-ray
players, PVRs and set-top boxes)
- The free-to-view ad-supported model has seen significant traction with
leading broadcasters and portal operators for catch-up online TV services;
these services are driving online TV consumption.
- Annual sales of dedicated portable media players (PMP) have reached their
peak and are forecast to decline over the coming 5 years.
In this report:
- Broadband access
- Online entertainment overview
- Online music
- Online video overview
- Online movies
- Online TV
- Portable hardware
- Glossary and methodology
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