Abstract
Yellow Pages: Market Shift to Mobile Advertising examines the state of U.S.
yellow pages advertising and the impact of mobile on the industry.
Although revenue for total U.S. advertising media has declined in recent years
due to weak economic conditions, yellow pages advertising has experienced
growth in the 2% range for the last few years, before witnessing a slight
decline in 2008. Simba provides a glance into the past, present and future of
yellow pages advertising by segment - print, online and mobile.
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