Abstract
The most important global consumer lifestyles and attitudes for the coming years, including sociological backgrounds, concepts and atmospheres, colours and colour harmonies, materials and graphics and forms. Information contained in the report is drawn from sociological research and analysed by a team of experts coming from leading trend agencies and creative marketing. It is then combined with the latest communication technologies to form a complete visual package that identifies the key drivers shaping consumer attitudes in the months and years ahead.
For who? Readers are international brand leaders whose products span industries and continents. Organisations that need to be aware of changing consumer attitudes and apply this information to their new product development and marketing strategies. The content is currently being used by global leaders in Cosmetics, Fashion retail, Textiles and finishing's, Automotives, Lingerie, Electronics/household appliances and Colour chemicals.
Who will find the report useful?
- Design, Marketing, Creative Directors
- Design teams, Product developers
- Marketing, Press and Research teams
- Design and creative consultants
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