India Consumer Trends 2006-2007

Table of Contents

Executive Summary

Section 1:India: A Backdrop

• 1.1 The lndian Market Construct
• 1.2 Decoding lndian Demographics

Section 2: What lndlan households buy

• 2.1 Expenditure Patterns and Share of Wallet
• 2.2 Category Almanac Spending patterns of the household within each category
• 2.3 Food And Grocery: In Sharp Focus
• 2.4 Household Durables,Furniture & Furniture:A Closer Look at Buying Behavior

Section 3: Demystifying The Indian Consumer

• 3.1 School Going: Playful Pretenders
• 3.2 College Going: New Age Crusaders
• 3.3 Working Singles: Corporate Climbers
• 3.4 Working Married lndividuals with No Children: Family Founders
• 3.5 Working,Married lndividuals with Dependent Children: Cautions Planners
• 3.6 Working,Married lndividuals with lndependent Children: Couples
• 3.7 Retired lndividuals: The World Citizens
• 3.8 Housewives: The Home Makers
• 3.9 Purchase Behavior for Apparel & Accessories: ln Focus

Section 4: Trends

Section 5: Annexure