Table of Contents
Section 1:ReadinesstoLuxury
- lntroduction
- 1.1 A Perspective of International Luxury Markets - A Discussion on how
Retail Markets have evolved for Luxury in various Countries induding China,
Brazil, Russia and USA.
- 1.2 lndia' s Readiness to Luxury - lndia' s Affluent Class and thb Drivers
of the Luxury Market.
Section 2 The Affluent lndian
- 2.1 Market Snapshot - An overview of the current market size and the
product segments
- 2.2 Segmenting and profiting the Affluent lndian
- 2.3 Attitudinal Profiles Men
- 2.4 Attitudinal Profiles Women
Section 3: The Luxury Product Market
- 3.1 Definition of Luxury & Luxury Products.
- 3.2 Category Wise Analysis
- A. Market Size, Purchase lncidence, Purchase Motivations, Purchase
Intent and Price Perceptions.
- B. Brand Awareness and Attitude
- i) Clothing-Men,Women and Children
- ii) Accessories
- iii) Time wear
- iv) Footwear
- v) Fragrances
- vi) Jewelry
- vii) Cosmetics and Skincare
- viii) Digital Accessories-Mobiles,PDAs etc
- ix) Home Electronics
- x) lntimate Wear
- xi) Furniture & Carpets
- xii) Tableware
Section 4: The Luxury Services Market
- 4.1 Category Wise Analysis of Market Size, "Experience"
Incidence,"Experience"
- Motivations and Price Perceptions of-
- i) Fine Dining and Gourmet Food
- li) Wines & Liquor
- lii) Travel & Leisure
- iv) Health & Wellness
- v) Entertainment
Section 5: The Luxury Retailers
- lntroduction
- 5.1 Luxury Retail Success Stories - Profiles of the Top Retailers
- 5.2 Luxury Retail Destinations - lndia
- i) Expectations from Retail Destinations - Category wise & Segment wise
- 5.3 Luxury Retail Map of lndia-Current and Future
Section 6: City Profiles
- Introduction
- 6.1 Consumer Profiles in the following Indian Cities:
- i) Delhi
- ii) Mumbai
- iii) Kolkata
- iv) Bangalore
- v) Chennai
- vi) Hyderabad
- vii) Jaipur
- viii) Ludhiana
- ix) Nagpur
- x) Surat
- xi) Coimbatore
- xii) Cochin
- xiii) Ahmedabad
Section 7: The Final Analysis - Recommendations for Luxury Marketers
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