Abstract
The elephant rising - Buying the world in a retail revolution
Over the past few years, the concept of shopping has changed in terms of the
format of retail business and the Indian consumer' s buying behaviour.
Modern retail formats have mushroomed in the metros and mini-metros, and over
the last few years have also begun to establish a presence in the next rung of
cities, exposing shoppers to new shopping, entertainment and food options, all
under one roof.
Consumers are now seeking the convenience of one-stop shopping, speedy and
efficient processing, for best utilization of time. Consumers are also on the
look-out for more information, better quality and hygiene as well as increased
customer service.
With an increasing number of supermarkets/grocery chains, convenience stores
and fast-food chains establishing themselves in the food and grocery market;
it is interesting to see if there is an increasing consumer patronage of
international-style organized retail and if so, does that impact the
friendly-neighborhood kirana store? Does the consumer shop across F&G
categories in modern stores or does it end at processed food options, while
traditional outlets make up for the rest of this shopping basket? Does
organized retail have an equal impact across SECs or is it just a curiosity
factor for the lower class?
This report provides:
- i) A comprehensive understanding of the retail environment in which
consumers shop today.
- ii) A snapshot of the shopping habits vis-à-vis the retail scenario
today.
- iii) Identification of formats shopped from for specific products and
reasons why.
This report will thus serve as a handbook for retailers and marketers who are
either entering India or are currently operating in India, in refining their
strategies.
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