Table of Contents
Chapter 1 Modern Retail in India
- 1.1 Evolution of modern retailing in India
- 1.2 The structure today and extent of consumer usage of the new formats
- 1.3 Food & grocery retailing - Current size & growth estimates
- 1.4 Current & emerging players
- 1.5 Focus cities for growth
Chapter 2 The Indian Shopper and Her Engagement with Modern Format Stores
- 2.1 A snapshot of the shopper
- 2.2 The formats they regularly shop at
- 2.3 Spends on food & grocery: By formats
Chapter 3 F&G Shopping Behaviour - Traditional Vs. Modern Formats
- 3.1 Their frame of store types
- 3.2 What they buy and where
- 3.3 Their preferred format for different product categories
- 3.4 The logistics of how they buy
Chapter 4 Opinions, Commitment to their Current Formats
- 4.1 Perceptions of traditional vs. modern formats
- 4.2 Commitment to current formats and related diagnosis
Chapter 5 Interactions with Modern Format Chains, Shopping Malls
- 5.1 Supermarket chains awareness, exposure and perceived shopping
experience
- 5.2 Shopping malls awareness, exposure and type of interactions over the
last I year
Chapter 6 Impact of Easy Access to Modern Format Stores - A Case Study on Catchment Areas
- 6.1 A backdrop of the scenario
- 6.2 Introduction to a modern format store
- 6.3 Impact on purchase patterns an analysis of purchases in the last I year
- 6.4 Impact of specific supermarket chains on purchase patterns
Chapter 7 Shopper Needs, Trade Offs in choice of a F&G Store - A Case Study among Traditional and Modern Format Shoppers
Chapter 8 In-Store Dynamics in F&G Shopping - Key Insights Observations through a unique observation and shopper tracking system that provides insights into the dynamics of in store activities
Chapter 9 Key Trends in F&G Shopping
- 9.1 Private labels - The present & the future
- 9.2 What the shopper wants - A need based shopper segmentation
- 9.3 Internet shopping - The readiness of the Indian shopper
Chapter 10 A Peek into the Emerging Upcountry Towns
- 10.1 The specific towns and their F&G shopping behaviour
- 10.2 Their spends on F&G
- 10.3 Their needs vis-à-vis F&G shopping and how it compares with
the larger towns
Chapter 11 Impact of Modern Retail - The Retailer Perspective
- 11.1 Modern retail - Strengths vs. weaknesses
- 11.2 Gearing up for the future - The traditional retailer' s action plan
- 11.3 The ' paanwallahs' - A special feature
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