Abstract
The entertainment market is changing with a shift from theatrical presentation
and DVD rental and purchase to on demand and on line content delivery. The
battle between the on demand providers is becoming quite intense. This report
contrasts and compares TelcoTV and Internet TV and identifies where they
compete and how they will cooperate. The battleground for these two services
will be over which controls the TV in the home. They each have fundamental
strengths and weaknesses identified in this report that will determine the
outcome.
In particular, this report addresses:
- Telco strategies for making their broadband network video capable.
- TelcoTV service strategies.
- How Internet TV services will affect TelcoTV services, that is, how
Internet TV service will pull the audience away from TelcoTV.
- How TelcoTV providers should use Internet TV content to improve their
services.
- Which Internet TV service providers have the best content that for TelcoTV
services.
- What the Internet TV providers need from the telcos to expand their
markets.
- How the telcos can make money from their TelcoTV services, by region.
- Global market forecasts along with forecasts for Europe, Asia Pacific,
North America, and the Rest of the World.
- 13 forecast charts in the report along with 17 more in an Excel
spreadsheet annex.
- IPTV subscriber forecasts.
- Broadband subscriber forecasts
- Forecast of viewing hours per month for TelcoTV services and Internet TV
services.
- Forecast of film revenues for theater attendance, DVD rentals and sales,
cable and TelcoTV video on demand, and Internet TV and downloads.
- Strategies that TelcoTV and Internet TV providers can each use to win in
this market.
This report identifies the fundamental strategic advantages that the TelcoTV
and Internet TV providers have. It describes how these advantages will
translate into unique market stratification. In particular, this report
describes how the TelcoTV providers control this market in fundamental ways
and limit the ability of the Internet TV companies to reach their users.
The report also provides strategies that the Internet TV providers can use to
get around the limitations to their services due to the capacity of the
broadband Internet services that the telcos provide. It describes ways of
living within these constraints as well as ways of removing them.
Who Should Buy This Report?
- TelcoTV Providers
- Internet TV Providers
- Systems manufacturers
- Company executives
- Marketing managers
- Product managers
- Network planners
- Engineering managers
- Venture capitalists
- Investors
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