Online clothing retailing: profiles of six companies

Table of Contents

• SUMMARY
• INTRODUCTION

• Benefits of online retailing compared with shopping via conventional stores
• Factors contributing to technological developments in online clothing retailing
• Product returns

• SELECTED STRATEGIES OF ONLINE CLOTHING RETAILERS
• Multi-channel retailing
• Online-only retailing
• Strategic partnerships with other companies

• OUTLOOK

• GAP
• Development of Gap' s e-commerce business
• Recent e-commerce initiatives
• Overview of e-commerce strategy
• E-commerce products
• Geographical markets
• Online supply chain management
• Customer care
• Online financial performance
• Outlook

• ASOS

• Development of Asos' s e-commerce business
• Overview of e-commerce strategy
• E-commerce products
• Geographical markets
• Online supply chain management
• E-commerce marketing strategy
• Customer care and special offers
• Financial performance
• Outlook

• YOOX

• Development of Yoox' s e-commerce business
• Overview of e-commerce strategy
• E-commerce products
• Geographical markets
• Online supply chain management
• E-commerce marketing strategy
• Customer care
• Online financial performance
• Outlook
• Online clothing retailing: profiles of six companies

• MARKS & SPENCER (M&S)

• Development of Marks & Spencer' s e-commerce business
• Overview of e-commerce strategy
• E-commerce products
• Geographical markets
• Online supply chain management
• E-commerce marketing strategy
• Customer care
• Online financial performance
• Outlook

• FUTURE BAZAAR

• Development of Future Bazaar' s e-commerce business
• Overview of e-commerce strategy
• E-commerce products
• Geographical markets
• Online supply chain management
• E-commerce marketing strategy
• Customer care
• Online financial performance
• Outlook

• BIVOLINO

• Company overview
• Development of Bivolino' s e-commerce business
• Geographical markets
• Online supply chain management
• E-commerce marketing strategy
• Customer care
• Online financial performance
• Outlook

List of figures

• Figure 1: Gap' s home page
• Figure 2: Gap' s Facebook page
• Figure 3: Gap' s StyleMixer applications for the iPhone
• Figure 4: Asos' s home page
• Figure 5: Asos' s community webpage, Asos Life
• Figure 6: Yoox' s home page
• Figure 7: Yoox' s home page
• Figure 8: Diesel' s home page
• Figure 9: Emilio Pucci home page
• Figure 10: Emporio Armani home page
• Figure 11: Marks & Spencer' s home page

• Online clothing retailing: profiles of six companies
• Figure 12: Selected pages from Future Bazaar' s online store
• Figure 13: Future Bazaar' s information centre in Dombivli, Maharashtra, India
• Figure 14: Demonstration of Future Bazaar' s website in the information centre
• Figure 15: Bivolino' s Made to Measure Shirts webpage