Abstract
Not surprisingly, the numbers of exhibitors and visitors at Europe' s fashion
fabric fairs for the spring/summer 2010 season were adversely affected by the
global economic downturn. All the events, with one exception, were noticeably
smaller and less busy than a year ago. The exception was Germany' s Munich
Fabric Start, which has been progressing steadily in importance in recent
years and managed to hold on to its gains this season. Significantly, Germany
is regarded in the textile industry as a relatively stable market.
Reflecting the anxiety of the times, the fabrics for the spring/summer 2010
season are characterised by a mood of modest understatement. Manufacturers are
showing a preference for timeless, classic themes in a reserved colour palette
rather than taking risky new directions. The drive towards ever lighter,
gossamer weights and transparency continues. But there are also heavier,
structured fabrics, which lend themselves to body moulding shapes and
tailoring.
Fabrics appear simple, and natural fibres predominate. But many fabrics are
the result of complex fibre blends as well as the use of advanced
manufacturing and finishing technologies aimed at achieving a superior drape
and touch.
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