Abstract
The purpose of this TriMark Publications analysis is to describe the specific
market segments of the over-the-counter (OTC) diagnostic products and home
healthcare markets. It examines the diagnostic measurement devices and their
reagents and supplies that are utilized in clinics and by patients directly in
their homes to diagnose and monitor disease. This study also includes a review
of home healthcare kits and devices that measure health-related conditions.
Focus is on market dynamics and current market drivers of the OTC and home
self-testing diagnostics market. This report also looks at the industry
challenges and potential threats, and it makes strategic recommendations for
boosting market share. The analysis covers healthcare-related devices that are
designed for the home market in order to allow consumers to assess their
health status through self-testing. In addition, this review examines some
biowarfare detection systems. The emphasis in this report is on those
companies and products that are actively developing and marketing diagnostic
reagents and supplies in market segments that are targeted for direct sale to
the public. It is believed that this market segment has the potential for
growth rates above 15% per year over the next five years in some of the less
well-explored and well-developed areas.
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