Abstract
Until recently, the beverages market was divided simply between alcoholic and
non-alcoholic beverages. As consumers' tastes grew more sophisticated and
demand surged for a variety of beverage options catering to lifestyle changes
and health concerns, the beverages industry has responded with a dizzying
array of options to choose from. This report focuses on the U.S. and world
markets for beverages across several broad categories. For the purposes of
this study, TriMark Publications has divided the global beverages markets into
the following product segments include:
- 1) alcoholic beverages such as wines, beers and spirits;
- 2) non-alcoholic beverages such as bottled water and milk;
- 3) brewed beverages such as coffees and teas;
- 4) carbonated beverages such as sodas and soft drinks;
- 5) non-carbonated juice products both fresh and pre-packaged; and
- 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms.
For each market segment, this study presents the latest information on size, growth rates, sales projections
and factors influencing growth in the U.S. and internationally.
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