Abstract
Produced annually as the flagship report in Telsyte' s Vendor Competitive
Analysis Research Series, this study offers a detailed comparative analysis of
leading smartphone vendors and their latest products in the Australian market.
It is also an essential guide for organisations planning to mobile their
workforce with smartphone technologies.
This study provides:
- An overview of the Australian smartphone market, including shipment
history, usage penetration and vendor installed base shares for both the
business and consumer markets;
- Reviews of the strategies and latest smartphones by Australia' s the top
five vendors by installed base: Nokia, Apple, BlackBerry, HTC and Samsung; as
well as user perceptions of each vendor on key attributes such as technology
innovation, price competitiveness and ease of use;
- Discussions on emerging trends in the smartphone space, including the rise
of vendor app stores, the evolving roles of mobile carriers, consumer cloud
computing, and the anticipated debut of “the fourth screen”- a new
Internet mobile device;
- A comparison of the features and the applications offered by the selected
latest smartphone from each of the top five vendors; and
- Conclusion and recommendations, aimed at assisting smartphone vendors and
their mobile carrier partners take advantage of the anticipated growth in the
Australian market.
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