Comparative Analysis of Australian Smartphones and Vendors, 3Q2009

Table of Contents

1. EXECUTIVE SUMMARY

2. INTRODUCTION

• 2.1 Methodology
• 2.2 Definitions

3. AUSTRALIAN SMARTPHONE MARKET REVIEW

• 3.1 Recession-resistant Smartphone Market
• 3.2 Smartphone Usage Penetration
• 3.3 Smartphone ARPU and Vendor Installed Base Shares
  • 3.3.1 Smartphone ARPU carries significant premium over regular phone' s
  • 3.3.2 BlackBerry continues to lead in business segment
  • 3.3.3 Apple encroaches on Nokia' s lead in consumer market

4. REVIEWS OF RECENT PRODUCT DEVELOPMENTS AND END-USER PERCEPTIONS OF LEADING SMARTPHONE VENDORS

• 4.1 Nokia
• 4.2 Apple
• 4.3 BlackBerry
• 4.4 HTC
• 4.5 Samsung

5. SMARTPHONE MARKET AND RELATED DEVELOPMENTS

• 5.1 BlackBerry Strengthens, Apple Surges While Microsoft OS Weakens Across the Board
• 5.2 Vendor App Stores Take Centre Stage.....
• 5.3 ..... Bypassing Mobile Carriers
• 5.4 Rise of Consumer Cloud Computing
• 5.5 Emergence of the “Fourth Screen”

6. COMPARATIVE ANALYSIS OF FEATURES AND APPLICATION CAPABILITIES OF SELECTED AUSTRALIA' S LATEST SMARTPHONES, 3Q09

7. CONCLUSION AND RECOMMENDATIONS

• 7.1 Smartphone/OS Vendor Recommendations
• 7.2 Mobile Carrier Recommendations

8. RELATED RESEARCH

APPENDIX A: Australian Smartphone Launches by Vendor, Model and Year, 2004-2009F

Figures

• Figure 1 - Australian Mobile Phone Shipments, Regular Phones vs Smartphones, 2003 - 2009F
• Figure 2 - Number of Smartphone Models Introduced in Australia, 2004 - 2009F
• Figure 3 - Australian Smartphone Models Introduced, 2009
• Figure 4 - Business Mobile Device Penetration by Form Factor by Business Size, 2009
• Figure 5 - Smartphone Penetration Among Australian Consumer Users, 2009
• Figure 6 - Business and Consumer Smartphone vs Regular Phone Monthly ARPU by Spending, 2009
• Figure 7 - Business Smartphone Handset Vendor Installed Base Penetration, Mid-2009
• Figure 8 - Consumer Smartphone Handset Vendor Installed Base Penetration, Mid- 2009
• Figure 9 - Nokia' s Latest Smartphones for Australia as of 3Q09, N97 and E75
• Figure 10 - Australian Business and Consumer Perceptions of Nokia, 2009
• Figure 11 - Apple' s Latest Smartphones for Australia as of 3Q09, iPhone 3GS
• Figure 12 - Australian Business and Consumer Perceptions of Apple, 2009
• Figure 13 - BlackBerry' s Latest Smartphones for Australia as of 3Q09, Curve 8900 and Curve 8520
• Figure 14 - Australian Business and Consumer Perceptions of BlackBerry, 2009
• Figure 15 - HTC' s Latest Smartphones for Australia as of 3Q09, Touch Pro2, Touch Diamond2 and Hero
• Figure 16 - Australian Business and Consumer Perceptions of HTC, 2009
• Figure 17 - Samsung' s Latest Smartphones for Australia as of 3Q09, Omnia Icon, HD Icon and Galaxy Icon
• Figure 18 - Australian Business and Consumer Perceptions of Samsung, 2009
• Figure 19 - Smartphone OS Standardisation Plans by Australian Businesses, 2008-2009
• Figure 20 - Australian Consumer Smartphone Purchase Intentions by OS, 2009
• Figure 21 - Australian Smartphone Models Launched by OS, 2004-2009F
• Figure 22 - Major Smartphone OS Release Timeline, 2007-2010F
• Figure 23 - Mobile Carriers Repositioning Themselves In The App/Content Ecosystem
• Figure 24 - Examples of “Fourth Screens” Expected in Next 12 Months

Tables

• Table 1 - Estimated Smartphone Installed Base Units and Penetration, Mid-2009
• Table 2 - Comparison of Australia' s leading smartphone features and application capabilities, 3Q09