Abstract
Produced annually as the flagship report in Telsyte' s Competitive Analysis
Research Series, this study offers a detailed investigation and comprehensive
analysis of the Australian business smart phone market by providing:
- An overview of the Australian mobile business market, including current
and future usage and adoption trends;
- Updated profiles of Australia' s six largest business smart phone vendors:
Nokia, RIM, Palm, Motorola, Sony Ericsson, and i-Mate, featuring their
positioning, product offerings and roadmaps, applications and industry
solutions, go-to-market channels, as well as selected reference customers;
- Telsyte analysis and ranking of the six vendors using a range of criteria,
including handset features, software availability and brand visibility in the
business market;
- A comparison of business smart phone features and functionality currently
offered in the Australian market;
- Telsyte business end-user research results on their perceptions of
business mobile phone vendors; and
- Conclusion and recommendations, aimed at assisting smart phone vendors
take advantage of the anticipated growth in the Australian enterprise mobility
market. The analysis in this study primarily focuses on the overall business
market, with supplementary analysis being carried out by business size
segment. However, where appropriate, analysis by vertical industry, geography
and telephony vendor is also provided.
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