Australian Business Smart Phone Vendors, 2007 Competitive Analysis

1. EXECUTIVE SUMMARY

2. INTRODUCTION

• 2.1 Methodology
• 2.2 Definitions

3. AUSTRALIAN BUSINESS MOBILE MARKET OVERVIEW

• 3.1 A highly mobile workforce....
• 3.2 .... And a big spender
• 3.3 3G and smart phones leading mobile technology use
• 3.4 Mobile business applications emerging fast
• 3.5 Smart phone market share to double in 3 years
• 3.6 Australian smart phone market dynamics

4. COMPETITIVE ANALYSIS OF SMART PHONE VENDORS - 3Q 2007

• 4.1 Nokia
  • 4.1.1 Overview and directions
  • 4.1.2 Current product line-up
  • 4.1.3 Applications & Solutions
  • 4.1.4 Go-to-market channels
• 4.2 Research In Motion
  • 4.2.1 Overview and directions
  • 4.2.2 Current product line-up
  • 4.2.3 Applications and solutions
  • 4.2.4 Go-to-market channels
• 4.3 Palm
  • 4.3.1 Overview and directions
  • 4.3.2 Current product line-up
  • 4.3.3 Applications & solutions
  • 4.3.4 Go-to-market channels
• 4.4 Motorola
  • 4.4.1 Overview and directions
  • 4.4.2 Current product line-up
  • 4.4.3 Applications & solutions
  • 4.4.4 Go-to-market channels
• 4.5 Sony Ericsson
  • 4.5.1 Overview and directions
  • 4.5.2 Current product line-up
  • 4.5.3 Applications & Solutions
  • 4.5.4 Go-to-market channels
• 4.6 i-Mate
  • 4.6.1 Overview and directions
  • 4.6.2 Current product line-up
  • 4.6.3 Applications and solutions
  • 4.6.4 Go-to-market channels
• 4.7 Summary of Competitive Analysis of Smart Phone Vendors
• 4.8 Key Feature Comparison of Current Smart Phone Range
• 4.9 Telsyte Outlook on Smart Phone Vendors
  • 4.9.1 Outlook for Nokia
  • 4.9.2 Outlook for RIM
  • 4.9.3 Outlook for Palm
  • 4.9.4 Outlook for Motorola
  • 4.9.5 Outlook for Sony Ericsson
  • 4.9.6 Outlook for i-Mate

5. MOBILE DEVICE VENDOR PERCEPTIONS AND OPERATING SYSTEM PREFERENCES

• 5.1 Nokia leads overall but RIM tops wireless email segment
• 5.2 Nokia also leads in all perception categories
• 5.3 Mobile operating system battle between Microsoft and RIM

6. CONCLUSION AND RECOMMENDATIONS

7. RELATED RESEARCH

APPENDIX 1: COMPARISON OF BUSINESS SMART PHONE FEATURES CURRENTLY AVAILABLE IN AUSTRALIA

APPENDIX 2: BUSINESS SMART PHONE LINE-UP CURRENTLY OFFERED IN AUSTRALIA BY INTERVIEWED VENDORS

APPENDIX 3: KEY AUSTRALIAN CUSTOMER REFERENCES OF SELECTED SMART PHONE VENDORS

• Figure 1 - Business Mobile Phone Penetration by Business Size, 2007
• Figure 2 - Australian Business Mobile Market Revenue by User Segment, 2007
• Figure 3 - Current Business Mobile Spending by Service Category, 2007
• Figure 4 - Current and Planned Adoption of Wireless Technology, 2007
• Figure 5 - Current and Planned Adoption of Wireless Applications, 2007
• Figure 6 - Current Range of Nokia Business Smart Phones
• Figure 7 - Nokia Enterprise Solutions Overview
• Figure 8 - Current Range of Blackberry Business Smart Phones
• Figure 9 - Blackberry Devices Carried by Australian Operators
• Figure 10 - Current Range of Palm Treo Business Smart Phones
• Figure 11 - Current Range of Motorola Business Smart Phones
• Figure 12 - Current Range of Sony Ericsson Business Smart Phones
• Figure 13 - Current Range of i-Mate Business Smart Phones
• Figure 14 - Competency Mapping of Business Smart Phone Vendors
• Figure 15 - Primary Supplier of Business Mobile Phones, 2007
• Figure 16 - Perception of Mobile Device Vendors, Competitive Pricing, 2007
• Figure 17 - Perception of Mobile Device Vendors, Technology Innovation, 2007
• Figure 18 - Perception of Mobile Device Vendors, PC Compatibility, 2007
• Figure 19 - Perception of Mobile Device Vendors, Business Offerings, 2007
• Figure 20 - Perception of Mobile Device Vendors, Ease of Use, 2007
• Figure 21 - Perception of Mobile Device Vendors, Style & Design, 2007
• Figure 22 - Mobile Device OS Standardisation Plans, 2007

• Table 1 - Planned Wireless Applications in Next 12 Months by Business Size, 2007
• Table 2 - Planned Wireless Applications in Next 12 months by Vertical Industry, 2007