Table of Contents
1. EXECUTIVE SUMMARY
2. INTRODUCTION
- 2.1 Methodology
- 2.2 Definitions
3. 2007 AUSTRALIAN MOBILE MARKET REVIEW
- 3.1 Overall Market Review
- 3.1.1 Beyond 100% mobile penetration... and counting
- 3.1.2 Non-voice and 3G drive ARPU U-turn
- 3.1.3 SMS dominates but mobile broadband "explodes"
- 3.1.4 Overall market shares
- 3.2 3G Market Review
- 3.3 Mobile Market Review Summary
- 3.4 Carrier Performance and Activity Review
- 3.4.1 Telstra
- 3.4.2 Optus
- 3.4.3 Vodafone
- 3.4.4 Hutchison
- 3.4.5 MVNOs
4. 2007-2011 MARKET FORECAST AND OUTLOOK
- 4.1 Forecast Assumptions
- 4.2 Market Forecast
- 4.2.1 Subscriber forecast: towards 112% penetration in 2012
- 4.2.2 Revenue forecast: revenue growing twice as fast as subscribers
- 4.2.3 Technology generation forecast: 2G era is over
- 4.2.4 Billing status and user segment forecast
- 4.2.5 Voice and SMS traffic forecast: volume rises while price drops
- 4.2.6 Mobile broadband vs. wireless broadband forecast: battle is won
- 4.2.7 Five-Year Mobile Market Forecast Summary
- 4.3 Market Outlook
5. CONCLUSION AND RECOMMENDATIONS
6. RELATED RESEARCH
7. APPENDIX - MAJOR AUSTRALIAN MOBILE MARKET DEVELOPMENTS, 2007-1Q2008
Figure Page
- Figure 1. Australian Mobile Subscribers and Annual Service Revenue, 2003
- 2007
- Figure 2. Australian Mobile Subscribers and Penetration Rates, 2003 - 2007
- Figure 3. Australian Mobile Annual Service Revenue, Voice vs Non-Voice,
2003 - 2007
- Figure 4. Australian Mobile Monthly ARPU, 2003 - 2007
- Figure 5. Australian Mobile Monthly ARPU By Generation, 2003 - 2007
- Figure 6. Australian Mobile Non-Voice Revenue by Application Type, 2007
- Figure 7. Australian Mobile Subscriber Market Share by Carrier, 2007
- Figure 8. Australian Mobile Revenue Market Share by Carrier, 2007
- Figure 9. Australian Mobile Subscribers by Technology Generation, 2003 -
2007
- Figure 10. Australian Mobile Service Revenue by Technology Generation,
2003 - 2007
- Figure 11. Australian 3G Subscriber Share by Provider, 2007
- Figure 12. Australian 3G Service Revenue Share by Provider, 2007
- Figure 13. Australian Mobile Subscriber and Penetration Rate Forecast,
2008 - 2012
- Figure 14. Australian Mobile Service Subscriber and Revenue Forecast,
2008 - 2012
- Figure 15. Australian Mobile Service Revenue forecast, Voice vs
Non-Voice, 2008 - 2012
- Figure 16. Australian Mobile Monthly ARPU Forecast, Voice vs Non-Voice,
2008 - 2012
- Figure 17. Australian Mobile Non-Voice Service Revenue Forecast by
Application Type, 2008 - 2012
- Figure 18. Australian Mobile Subscriber Forecast by Technology
Generation, 2008 - 2012
- Figure 19. Australian Mobile Revenue Forecast by Technology Generation,
2008 - 2012
- Figure 20. Australian Mobile Monthly ARPU Forecast by Technology
Generation, 2008 - 2012
- Figure 21. Australian Mobile Subscriber Forecast by Billing Status, 2008
- 2012
- Figure 22. Australian Mobile Subscriber Forecast by User Segment, 2008 -
2012
- Figure 23. Australian Mobile Voice Minute and Cost/Min Forecast, 2008 -
2012
- Figure 24. Australian Mobile SMS Traffic and Cost/SMS Forecast, 2008 -
2012
- Figure 25. Australian Mobile Broadband and Wireless Broadband Subscriber
Forecast, 2008 - 2012
- Figure 26. Telstra' s Mobile Technology Evolution RoadMap, 2008-2013
- Figure 27. Australian Mobile Technology Evolution RoadMap, 2008-2010
- Figure 28. Current and Future Adoption of Business Mobile Applications,
2007
Table
- Table 1. Australian Mobile Broadband Offerings by Carrier, 1Q 2008
- Table 2. Australian 3G Network Deployment, 1Q 2008
- Table 3. Australian Mobile Market Key Performance Indicators, 2006 c.f.
2007
- Table 4. Telstra Mobile Key Performance Indicators, 2006 c.f. 2007
- Table 5. Optus Mobile Key Performance Indicators, 2006 c.f. 2007
- Table 6. Vodafone Key Performance Indicators, 2006 c.f. 2007
- Table 7. Hutchison 3 Key Performance Indicators, 2006 c.f. 2007
- Table 8. MVNO Key Performance Indicators, 2006 c.f. 2007
- Table 9. Australian Mobile Market Forecast, 2008 -2012
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