Australian Business Mobile Usage and Directions, 2009 End-User Survey

Table of Contents

1. INTRODUCTION

• 1.1 Methodology
• 1.2 Definitions

2. EXECUTIVE SUMMARY

3. GLOBAL ECONOMIC CRISIS AND AUSTRALIAN BUSINESS ICT PRIORITIES AND SPENDING

• 3.1 Businesses Forced To “Do More With Less”
• 3.1 Telecom Services Spend To Rise Despite Downturn

4. AUSTRALIAN BUSINESS MOBILE MARKET OVERVIEW

• 4.1 2009 Business Mobile Services Market Size
• 4.2 Mobilisation of Australian Workforce
• 4.3 Mobile Device Form Factor Penetration

5. BUSINESS REGULAR MOBILE PHONE USAGE AND PREFERENCES

• 5.1 Business Regular Mobile Services
• 5.2 Business Regular Mobile Handsets

6. BUSINESS SMARTPHONE USAGE AND PREFERENCES

• 6.1 Business Smartphone Services
• 6.2 Business Smartphone Handsets

7. BUSINESS MOBILE BROADBAND USAGE AND PREFERENCES

• 7.1 Business Mobile Broadband Use

8. BUSINESS MOBILE APPLICATION AND TECHNOLOGY USAGE AND PREFERENCES

• 8.1 Mobile Application Use
• 8.2 Mobile Technology Use

9. AUSTRALIAN BUSINESS MOBILE STRATEGY AND DRIVERS

• 9.1 Enterprise Mobile Strategies
• 9.2 Enterprise Mobility Drivers and Inhibitors

10. CONCLUSION AND RECOMMENDATIONS

11. RELATED RESEARCH

Figures:

• Figure 1: Australian Business Annual Telecom Service Spending Change, 2009
• Figure 2: Australian Mobile Market Subscribers by User Segment, 2009
• Figure 3: Proportion of Mobile Employees by Business Size, 2009
• Figure 4: Business Mobile Device Penetration by Form Factor by Business Size, 2009
• Figure 5: Business Regular Mobile Monthly ARPU by Business Size, 2009
• Figure 6: Business Regular Mobile Phone Spending by Service Category, 2009
• Figure 7: Business Regular Mobile - Prepaid vs. Postpaid, 2009
• Figure 8: Primary Regular Mobile Phone Service Provider, 2009
• Figure 9: Most Important Factor in Regular Mobile Carrier Selection, 2009
• Figure 10: Primary Business Regular Mobile Handset Vendor, 2009
• Figure 11: Percentage of Business Regular Phone Procured by Company, 2009
• Figure 12: Average Cost per Regular Mobile Handset by Business Size, 2009
• Figure 13: Business Smartphone Monthly ARPU by Business Size, 2009
• Figure 14: Business Smartphone Spending by Service Category, 2009
• Figure 15: Business Smartphone Monthly - Prepaid vs. Postpaid, 2009
• Figure 16: Primary Smartphone Service Provider, 2009
• Figure 17: Most Important Factor in Smartphone Service Provider Selection, 2009
• Figure 18: Primary Business Smartphone Handset Vendor, 2009
• Figure 19: Percentage of Business Smartphones Procured by Company, 2009
• Figure 20: Average Cost per Smartphone by Business Size, 2009
• Figure 21: Business Smartphone OS Standardisation Plans, 2009
• Figure 22: Business Mobile Broadband Monthly ARPU by Business Size, 2009
• Figure 23: Business Mobile Broadband - Prepaid vs. Postpaid, 2009
• Figure 24: Primary Mobile Broadband Service Provider, 2009
• Figure 25: Most Primary Business Smartphone Handset Vendor, 2009
• Figure 26: Percentage of Mobile Broadband Dongle Acquired by Company, 2009
• Figure 27: Average Cost per Mobile Broadband Dongle by Business Size, 2009
• Figure 28: Current and Planned Usage of Business Mobile Applications, 2009
• Figure 29: Current and Planned Usage of Business Mobile Technologies, 2009
• Figure 30: Australian Enterprise Mobile Strategy Development, 2009
• Figure 31: Australian Enterprise Mobile Strategy Areas, 2009
• Figure 32: Australian Enterprise Mobility Deployment Drivers, 2009
• Figure 33: Australian Enterprise Mobility Deployment Inhibitors, 2009

Table:

• Table 1 - Distribution of Telsyte' s 2009 Survey Respondents by Business Size
• Table 2 - Distribution of Telsyte' s 2009 Survey Respondents by Vertical Industry
• Table 3 - Distribution of Telsyte' s 2009 Survey Respondents by Geographical Location
• Table 4 - Top 3 Business and ICT Priorities by Australian Businesses, 2009