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Market Research Report

Health Economics in the Drug Life Cycle: Achieving success in drug discovery, development, reimbursement and marketing

Published by Urch Publishing, Ltd. Contact us : +1-860-674-8796
Published 2003/01 Content info  
Product code UR12589
Price From  US $ 1990 Order/Price list
US $ 1990 Hard Copy
Delivery Time
PDF by E-Mail
Approx. 1-2 business days
Hard Copy/CD-ROM
Approx. 3-4 business days
If you need expedited delivery, please call us.
Description TOC

TABLE OF CONTENTS

EXECUTIVE SUMMARY

1. THE PRICING AND REIMBURSEMENT DECISION

  • Overview
  • Clinical Considerations
  • The Clinical Development Process
  • The Health Economics Process
  • The Business Opportunity Assessment
  • The Reimbursement Decision
  • Pricing and Total Cost
  • Achieving an Affordable Price
  • Market Potential
  • Pipeline Product Valuation

2. COST-OUTCOMES CLAIMS AND BUDGET IMPACT

  • ASSESSMENTS
  • The Role of the Health Economist
  • Study Perspective: Traditional and Systems Approaches to Drug
  • Evaluation
  • What is the Case To Be Made for the New Product?
  • The Systems Perspective
  • The Traditional Reimbursement Case: The Australian Guidelines
  • Place of the Product in Therapy
  • The Comparator Product
  • Preliminary Economic Evaluation
  • Modelled Economic Evaluation
  • Financial Impact
  • Anticipating Formulary Submission Guidelines
  • Guideline Evolution
  • Proposed formulary submission template: the Mock
  • Reimbursement submission
  • The Role of Guidelines
  • Proposed Template Structure
  • Business Opportunity Assessments and the Mock
  • Reimbursement Submission
  • Overview: Modelling Inputs and Outputs

3. CLINICAL PRE-PHASE II: HEALTH ECONOMICS ACTIVITIES

  • Overview
  • Health Economics Activities
  • Stage A: Foundation Health Economics Assessment
  • Activity A1: Definition and Classification of Disease State
  • Activity A2: Epidemiological Profile of Disease State
  • Epidemiology: Defining our Terms
  • Epidemiology: Potential Data Sources
  • Activity A3: Health Economics Literature Review
  • Activity A4: Preliminary Treatment Pattern Analysis
  • Retrospective Chart Reviews
  • Retrospective Administrative Claims Data Reviews
  • Prospective Treatment Pattern Tracking Surveys
  • Activity A5: Pooled Clinical Analysis of Comparator Therapies
  • Activity A6: Evaluation of Treatment Guidelines and Patient Management Protocols
  • Activity A7: Evaluation of Treatment Costs and Pricing Options
  • Activity A8: Development of a Preliminary Business Opportunity Assessment
  • Current and Projected Market Size
  • Untreated Market Potential
  • Treatment Pattern Analysis
  • Unit Costs of Comparator Products and/or Procedures
  • Development and the Probability of Success
  • Resource Allocation: Supporting Stage A Health Economics Activities
  • Stage B: First Revised Health Economics Assessment
  • Activity B1: Update of Treatment Prevalence and Treatment
  • Pattern Analyses
  • Activity B2: Update of Health Economics Literature Review
  • Activity B3: Update of Pooled Clinical Analysis of Comparator Therapies
  • Activity B4: Review of Input Pricing Requirements
  • Activity B5: Update of Treatment Costs and Pricing Options
  • Activity B6: Update of Business Opportunity Assessment
  • Activity B7: Allocation of Resources to Phase II Health Economics Activities

4. CLINICAL PHASE II: HEALTH ECONOMICS ACTIVITIES

  • Overview
  • Activities
  • Stage C: Preliminary Assessment of Cost-Effectiveness Case
  • Activity C1: Review of Dosage and Formulation Options
  • Activity C2: Review of Outcomes Measures
  • Activity C3: Review Case for a Quality of Life Measure
  • Stage D: Second Revised Health Economics Assessment
  • Activity D1: Update of Treatment Prevalence and Treatment Pattern Analyses
  • Activity D2: Update of Health Economics Literature Review
  • Activity D3: Update of Pooled Clinical Analysis of Comparator Products
  • Activity D4: Update of Assessment of Treatment Costs and Pricing Options
  • Activity D5: Development of Preliminary Patient Switching and Budget Impact Assessments for Health Systems
  • Activity D6: Review Entry Requirements in Key Markets and Prepare Preliminary (Mock) Reimbursement Documentation
  • Activity D7: Update of Treatment Guidelines, Patient
  • Management Protocols and the Impact of Disease Management Programs
  • Activity D8: Update of Business Opportunity Assessment
  • Activity D9: Allocation of Resources to Phase IIIA Health Economics Activities

5. CLINICAL PHASE IIIA: HEALTH ECONOMICS ACTIVITIES

  • Overview
  • Phase IIIA: Active comparator trials
  • Phase IIIA: Comparator choice
  • Phase IIIA: External validity
  • Health economics activities
  • Stage E: Health economics input to protocol development for phase IIIA pivotal trials
  • Activity E1: Update arguments for introducing health economics parameters in pivotal phase IIIA trials
  • Activity E2: Update comparator choice in phase IIIA trial design
  • Activity E3: Update choice of outcomes measures for phase IIIA trials
  • Activity E4: Update arguments for quality of life claims
  • Stage F: Health economics training
  • Activity F1: Implementation of manager training in health economics
  • Activity F2: Implementation of a health economics awareness programme to support phase IIIA clinical results dissemination
  • Activity F3: Recruitment and training of medical liaison teams
  • Stage G: Third revised health economics assessment
  • Activity G1: Update of treatment prevalence and treatment pattern analyses
  • Activity G2: Update of health economics literature review
  • Activity G3: Update of pooled clinical analysis of comparator therapies
  • Activity G4: Review of patient switching and budget impact assessments for healthcare systems
  • Activity G5: Update of preliminary (mock) reimbursement submissions
  • Activity G6: Update of business opportunity assessment
  • Activity G7: Review of options to co-operate with healthcare systems and formulary committees in drug development activities
  • Activity G8: Allocate resources to phase-IIIB- and pre-market-entry-related health economics activities
  • Stage H: Health economics studies based on phase IIIA trials
  • Activity H1: Review modelling options to establish traditional (ICOR) claims
  • Activity H2: Undertake modelled traditional (ICOR) claims for key markets and market segments

6. CLINICAL PHASE IIIB AND MARKET PRE-ENTRY

  • Overview
  • Phase IIIB and the Role of Effectiveness Trials
  • Reimbursement Submissions
  • Market Entry Strategy
  • Health Economics Stages
  • Activity I1: Design and Implementation of Phase IIIB
  • Effectiveness Trials
  • Activity I 2: Evaluation of Results of Phase IIIB Effectiveness
  • Trials for Reimbursement Review Consistency in Trial Design and Outcomes
  • Stage J: Finalise Health Economics Case for Product
  • Reimbursement
  • Activity J1: Finalise Assessment of Treatment Prevalence and Treatment Patterns Analyses
  • Activity J2: Finalise Health Economics Literature Review
  • Activity J3: Finalise Pooled Analyses of Comparator Therapies and Phase IIIA and Phase IIIB Clinical Trial Results
  • Activity J4: Finalise Patient Switching and Budget Impact Assessments for Health Systems
  • Activity J5: Agree Pricing Strategy and Prepare Reimbursement Submission Dossiers
  • Activity J6: Finalise Business Opportunity Assessment to Support Market Entry Decision
  • Activity J7: Allocate Resources to Reimbursement Activities
  • Stage K: Develop Training Materials and Implement Sales Training for Product Health Economics Case
  • Activity K1: Assess Options for Training Materials and Staffing to Support Health Economics Marketing Case
  • Activity K2: Implement Publications Strategy and Key Opinion Leader Training to Support Market Entry Strategy and Reimbursement

7. FORMULARY APPROVAL, CLINICAL PHASE IV AND POSTMARKET ENTRY

  • Overview
  • Reviewing the Clinical Case
  • Health Economics Stages
  • Stage L: Submission and Monitoring of Reimbursement
  • Applications
  • Activity L1: Submit Reimbursement Applications
  • Activity L2: Monitor Status of Reimbursement Application Process
  • Activity L3: Monitor Ongoing Reimbursement Status for Agency Reviews
  • Stage M: Monitoring of Product Status and Implementation of Health Economics Activities to Maintain Product Status
  • Activity M1: Ongoing Assessment of Need for Phase IV Trial
  • Studies to support Health Economics Case in Selected Markets
  • Activity M2: Ongoing Assessment of Need for Retrospective
  • Treatment Pattern Studies to support Health Economics Case in Selected Markets
  • Activity M3: Ongoing Assessment of Need for Modelled Evaluations to Support Cost-effectiveness Case in Selected Markets
  • Activity M4: Ongoing Assessment of Communications Strategy to support Messages Generated by Activities M1 through M3
  • Activity M5: Ongoing Quality Assessment of Sales Force Activities to take Health Economics Message to Providers.

8. SUMMARY AND CONCLUSIONS

  • Recommended Health Economics Activities
  • Market Segmentation
  • Global Perspective
  • The changing face of reimbursement
  • Budget Impacts
  • Validation of Claims
  • Targeting of Patients
  • Conclusions: Basic Themes
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