Report: The Orthopedic Surgery Opportunity Index: Capitalizing on Market Gaps TOC

Introduction & Report Overview
- Abstract
- Measurement Objectives
- Sample design and distribution
- Measurement & Data Collection design
- How to read this report
Executive Summary & Key Findings
Detailed Findings
- I. Importance of various considerations for ortho surgeons in selecting product preference
  - a. Important considerations influencing product preferences for orthopedic surgeons
    - i. Product quality
    - ii. Pricing
    - iii. Innovation
    - iv. Training / Continuing education
    - v. Sales reps
    - vi. Surgeon support / Customer service
    - vii. Clinical data
    - viii. Business assistance (marketing, advertising)
  - b. Orthopedic Surgeons ratings of importance considerations
    - (1= No Importance...5= Very Important)
    - i. Product quality
    - ii. Pricing
    - iii. Innovation
    - iv. Training / Continuing education
    - v. Sales reps
    - vi. Surgeon support / Customer service
    - vii. Clinical data
    - viii. Business assistance (marketing, advertising)
- II. Awareness & Associations of Orthopedic Surgery Product Manufacturers
  - a. Orthopedic Surgeons Awareness and experience with featured manufacturers
    - (Unaware)
    - (Aware but don' t use)
    - (Currently use)
    - (Used in the past but discontinued)
    - i. Arthrex
    - ii. ArthroCare
    - iii. Biomet
    - iv. ConMed / Linvatec
    - v. DePuy Orthopedics (J&J)
    - vi. DePuy Mitek (J&J)
    - vii. Encore
    - viii. Ethicon
    - ix. Smith & Nephew Orthopedics
    - x. Smith & Nephew Endoscopy
    - xi. Stryker Orthopedic / Howmedica Osteonics
    - xii. Stryker Biotech
    - xiii. Zimmer
    - xiv. Ortho Development
  - b. Top of mind products for featured manufacturers to orthopedic surgeons
  - c. For orthopedic surgeons, which manufacturer comes to mind given the following terms
    - i. Traditional
    - ii. Professional
    - iii. Established
    - iv. Flexible
    - v. Up and Coming
    - vi. Declining
    - vii. Cutting Edge
- III. Orthopedic Surgeons Perceptions of Manufacturer Performance
  - a. Which of these companies is best overall according to orthopedic surgeons
    - i. Arthrex
    - ii. ArthroCare
    - iii. Biomet
    - iv. ConMed / Linvatec
    - v. DePuy Orthopedics (J&J)
    - vi. DePuy Mitek (J&J)
    - vii. Encore
    - viii. Ethicon
    - ix. Smith & Nephew Orthopedics
    - x. Smith & Nephew Endoscopy
    - xi. Stryker Orthopedic / Howmedica Osteonics
    - xii. Stryker Biotech
    - xiii. Zimmer
    - xiv. Ortho Development
  - b. Which of these companies is worst overall according to orthopedic surgeons
    - i. Arthrex
    - ii. ArthroCare
    - iii. Biomet
    - iv. ConMed / Linvatec
    - v. DePuy Orthopedics (J&J)
    - vi. DePuy Mitek (J&J)
    - vii. Encore
    - viii. Ethicon
    - ix. Smith & Nephew Orthopedics
    - x. Smith & Nephew Endoscopy
    - xi. Stryker Orthopedic / Howmedica Osteonics
    - xii. Stryker Biotech
    - xiii. Zimmer
    - xiv. Ortho Development
  - c. Manufacturer performance ratings on the following considerations
    - i. Product quality
    - ii. Pricing
    - iii. Innovation
    - iv. Training / Continuing education
    - v. Sales reps
    - vi. Surgeon support / Customer service
    - vii. Clinical data
    - viii. Business assistance (marketing, advertising)
  - d. Relative positioning ratings standardized by featured considerations
  - e. Relative positioning ratings standardized by featured manufacturer
  - f. Derived manufacturer performance ratings by featured considerations
Conclusions
- Recommendations
- Suggested Analysis
About the Author / Valid Results

Table of Figures

Figure A-1 Geographical Spread of Respondents
Table 1-1 Considerations Influencing Product Preferences
Table 1-2 Categories of Considerations Influencing Product Preferences
Figure 1-1 Top 3 Important Considerations (categorized)
Table 1-3 Importance of Considerations
Figure 1-2 90% Confidence Intervals Importance Means
Table 2-1 Company Product Experience
Table 2-2 Arthrex ? Top of Mind Product
Table 2-3 ArthroCare Top of Mind Product
Table 2-4 Biomet Top of Mind Product
Table 2-5 ConMed / Linvatec Top of Mind Product
Table 2-6 DePuy Orthopedics (J&J) Top of Mind Product
Table 2-7 DePuy Mitek (J&J) Top of Mind Product
Table 2-8 Encore Top of Mind Product
Table 2-9 Ethicon Top of Mind Product
Table 2-10 Smith and Nephew Orthopedics Top of Mind Product
Table 2-11 Smith and Nephew Endoscopy Top of Mind Product
Table 2-12 Stryker Orthopedic / Howmedica Osteonics Top of Mind Product
Table 2-13 Stryker Biotech Top of Mind Product
Table 2-14 Zimmer Top of Mind Product
Table 2-15 Ortho Development Top of Mind Product
Figure 2-1 Summary of Manufacturer and Product Associations
Table 2-16 Top of Mind Company
Table 2-17 Top of Mind Company continued
Figure 2-2 Relative Positioning of Various Companies
Table 3-1 Best Companies Overall
Table 3-2 Worst Companies Overall
Figure 3-1 90% Confidence Interval Overall Opinion Mean Ratings
Figure 3-2 90% Confidence Interval Quality Mean Rating
Figure 3-3 90% Confidence Interval Pricing Mean Ratings
Figure 3-4 90% Confidence Interval Innovation Mean Ratings
Figure 3-5 90% Confidence Interval Training/Education Means Ratings
Figure 3-6 90% Confidence Interval Sales Rep Mean Ratings
Figure 3-7 90% Confidence Interval Support Mean Ratings
Figure 3-8 90% Confidence Interval Clinical Data Mean Ratings
Figure 3-9 90% Confidence Interval Business Assistance Mean Ratings
Figure 3-10 90% Overall Value Mean Ratings
Figure 3-11 Arthrex Derived Performance
Figure 3-12 ArthroCare Derived Performance
Figure 3-13 Biomet Derived Performance
Figure 3-14 ConMed / Linvatec Derived Performance
Figure 3-15 DePuy Orthopedics Derived Performance
Figure 3-16 DePuy Mitek Derived Performance
Figure 3-17 Encore Derived Performance
Figure 3-18 Ethicon Derived Performance
Figure 3-19 Smith and Nephew Orthopedics Derived Performance
Figure 3-20 Smith and Nephew Endoscopic Derived Performance
Figure 3-21 Stryker Orthopedics Derived Performance
Figure 3-22 Stryker Biotech Derived Performance
Figure 3-23 Zimmer Derived Performance
Figure 3-24 Ortho Development Derived Performance

The Orthopedic Surgery Opportunity Index: Capitalizing on Market Gaps

Table of Contents

Table of Figures