Plastic Surgery - Customer Value Drivers: Understanding the Value Drivers that Determine Surgeons' Product Preferences

Table of Contents

• Introduction & Report Overview
  • Abstract
  • Measurement Objectives
  • Sample Design & Distribution
  • Measurement & Data Collection Design
  • How to read this report
• Executive Summary & Key Findings
• Detailed Findings
  • I. Plastic Surgeons influential product considerations
    • a. Plastic Surgeons product selection influences
      • i. Training required to complete the procedure
      • ii. Patient request for specific treatment / Product / Brand
      • iii. Manufacturer of equipment
      • iv. Incision required
      • v. Ease of use / Skill required
      • vi. Time required to complete procedure
      • vii. Short term magnitude of appearance change
      • viii. Long term magnitude of appearance change
      • ix. Patient satisfaction with short-term effect
      • x. Patient satisfaction with long-term effect
      • xi. Speed of recovery
      • xii. Patient post-operative comfort
      • xiii. Patient cost
      • xiv. Cost to the surgeon
      • xv. Surgeon satisfaction with cosmesis
      • xvi. Surgeon satisfaction with post-operative trauma
      • xvii. Published clinical data
      • xviii. Complication rates
    • b. What factors are driving the influences of plastic surgeons to choose products
  • II. Conjoint Analysis
    • Importance of product considerations to plastic surgeons
  • III. Patient Satisfaction
    • What considerations are most important to the plastic surgeons patient
      • i. Duration of the treatment effect (how long does the change last)
      • ii. Magnitude of the treatment effect (is the difference in before and after correct)
      • iii. Cost of the treatment
      • iv. Number of treatments (visits) required to obtained desired effect
      • v. Lifestyle changes required to maintain effect
      • vi. Recovery time
• Conclusion
  • Recommendations
  • Suggested Analysis
• About the Author / Valid Results

Table of Figures

• A-1 Geographical Spread of Respondents7
• Table 1-1 Influences on Product Selection
• Figure 1-1 90% Confidence Intervals of Average Considerations Scores
• Figure 1-2 Influences on Product Selection ? Standardized Values
• Figure 1-3 % Selecting Factors Influencing Product Preferences
• Table 1-2 Derived Factors and Considerations
• Figure 2-1 % Selecting Factors Influencing Product Preferences
• Table 2-1 Factors and Levels
• Table 3-1 Importance of Considerations
• Figure 3-1 Influences on Customer Satisfaction ? Standardized Values