Abstract
Sample: N=100 Ob/Gyns currently practicing in the United States
Countries Covered: United States
Applicability: The information presented in this report has direct
applicability to sales, marketing, professional education, advertising, public
relations, forecasting, market research and other business functions.
Why purchase this report?
Determine the potential for pharmaceutical treatments in the Obstetrics and
Gynecology market, including AUB hormone therapy and birth control therapy /
contraceptives, by gaining knowledge of treatment share (i.e. the percentage
of birth control patients electing a birth control medical device, the percent
electing an oral contraceptive, the percent electing non-oral birth control,
etc.)
Acquire new customers by improving sales rep and professional education
messages to Obstetricians and Gynecologists
Retain customers by learning how sales reps can connect with Ob/Gyns to
increase customer satisfaction and loyalty
Mitigate competitive threats by determining how your company' s reps compare to
your competitors
Improve your professional education events by determining how your company' s
events compare to your competitors
Increase attendance of your professional education events by incorporating
Ob/Gyns doctors' feedback on incentives and quality of your events, relative
to the 17 featured pharmaceutical companies.
Capitalize on unoccupied positions and unmet needs with our Opportunity Index,
which illustrates the relative competitive positioning of 17 leading
pharmaceutical companies based on their performance in 10 critical business
areas (prioritized by importance).
Communicate on your company' s strengths to Ob/Gyn doctors and improve in areas
of relative weakness.
Understand Ob/Gyn doctors' awareness, experience and use of 79 featured
pharmaceutical brands from 4 therapeutic categories (AUB hormone therapy, oral
birth control / oral contraceptives, non-oral birth control / contraceptives
and birth control devices.)
Evaluate market share as well as Ob/Gyn practitioners' levels of satisfaction
and loyalty for each of the 79 featured pharmaceutical brands.
Read voice-of-the-customers feedback directly from Ob/Gyns (in their own
words) that provide you with simple, actionable steps to: acquire new
customers, prevent current customers from discontinuing use of your products,
increase customers' loyalty to your products and increase satisfaction with
your products.
Exploit your competitors' weaknesses by learning why some Ob/Gyns are
dissatisfied with competitors' products, and turn these prospects into loyal,
satisfied customers by meeting their unmet needs.
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