Abstract
100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly
selected from a list of over 24,000 Ob/Gyns to participate in a
self-administered questionnaire (SAQ) featured on the internet.
The purpose of the study is to provide information on Ob/Gyns practices and
patient characteristics, procedures performed and future trends, intended for
use both at face value and for segmenting the market.
The results are a summary of Ob/Gyns' gynecologic procedures, cosmetic
procedures and locations where various procedures are performed (i.e. hospital
or surgery center, etc.). Also included are the demographic characteristics of
both Abnormal Uterine Bleeding/Dysfunctional Uterine Bleeding (AUB/DUB) and
birth control patients, the treatments they receive and trends in converting
consultations into procedures.
The results of the data analysis indicate Ob/Gyn surgery is changing as new
minimally invasive procedures become more popular. Surgeons are migrating away
from traditional sites of care and performing an increasing number of
procedures in non-hospital settings.
AUB/DUB continues to be one of the conditions most frequently treated by
Ob/Gyns, and these treatments are expected to increase. Birth control is
another common treatment sought from Ob/Gyns, and many of these patients
request specific treatments.
The information has applicability to marketing, sales, advertising, training,
professional education, forecasting and other business functions.
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