Table of Contents
Introduction & Report Overview
- Abstract
- Measurement Objectives
- Sample Design & Distribution / Measurement & Data Collection Design
- How to read this report
Executive Summary & Key Findings
Detailed Findings
I. Medical Sales Representatives
- a. What type of contact do Ob/Gyn' s consider a visit
- b. Sales reps seen
- c. Frequency of specific sales rep visits
- d. Quality of information presented
- e. Preference for frequency of sales rep visits
II. Professional Medical Education
- a. Company sponsored professional education events attended
- b. Identification of companies sponsoring events
- c. Quality of sponsored professional education events attended
III. Marketing and Information Sources
- a. Preferences for learning about new products
- b. Preferences for learning about new methods, techniques, treatments
- c. Marketing practices
- d. Time spent on internet & reading medical journals for professional
purposes
IV. Surgeon Attitudes
- a. Level of agreement with featured product considerations
Suggested Analysis
About the Author / Valid Results
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