Table of Contents
Introduction & Report Overview
- Abstract
- Measurement Objectives
- Sample design and distribution/Measurement and Date Collection Design
- How to read this report
Executive Summary & Key Findings
Detailed Findings
I. Importance
- a. Important considerations influencing product preferences
- b. Ratings of importance considerations
II. Awareness & Associations
- a. Awareness and experience with featured medical device manufacturers
- b. Awareness and experience with featured pharmaceutical companies
- c. Top of mind products for featured manufacturers
- d. Top of mind manufacturer for featured considerations
III. Performance
- a. “Best” overall company
- b. “Worst” overall company
- c. Medical Device Manufacturer - Performance ratings
- d. Medical Device Standardized by Column/Consideration
- e. Medical Device Standardized by Row/Manufacturer
- f. Medical Device Companies Importance/Performance Gap
- g. Medical Device Positioning on Importance/Performance Rating
- h. Pharmaceutical Companies-Performance ratings
- i. Pharmaceutical Standardized by Column/Consideration
- j. Pharmaceutical Standardized by Row/Manufacturer
- k. Pharmaceutical Companies Importance/Performance Gap
- l. Pharmaceutical Companies' Positioning on Importance/Performance Rating
Suggested Additional Analysis
About the Author / Valid Results |
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