Abstract
About the Study
- This executive brief presents some top-level findings from:
- For the senior executives working in this market, the full report
addresses:
- The important trends, drivers, and inhibitors affecting the commercial
market for EPC UHF solutions;
- Which vertical markets and geographic regions have the most potential to
generate future revenue growth;
- The dynamics within the competitive landscape; and
- How EPC UHF vendors can more effectively position their solutions given
current and expected market conditions
Executive Brief: Market Overview
Commoditization shifts focus to software and services, applications moving
horizontally
- The total RFID market grew approximately 24% from 2007, despite the
recession accelerating in Q4.
- Increased hardware commoditization continues to not only foster adoption,
but also shifts focus to software and services - this market is increasingly
becoming about the solution performing to specifications in the target
environments and its ability to scale in scope, size and functionality.
- Core markets continue to evolve; however, EPC is increasingly becoming
focused on a growing diversity of applications and their capacity to move
horizontally across regions and verticals.
- Supply chain management is expected to undergo significant growth in
2011/2012 (and forward) as companies continue to become more confident in the
solution, understand its capabilities and limitations, establish and improve
business models, break down adoption barriers, and seamlessly integrate into
legacy solutions.
Executive Brief: Market Estimates & Forecasts
Supply chain applications continue to drive EPC UHF revenues across all regions
- The Americas continues to account for the majority of EPC UHF solution
revenues and although the regions share is expected to diminish as EMEA and
APAC ' catch up' .
- Although the EMEA region has been relatively slow to adopt EPC solutions,
successful pilots and small-scale deployments surrounding the apparel, luxury
good and brand markets, as well as in-store retail applications continue to
drive adoption and provide momentum.
- Due to regional barriers (i.e.: regulatory, power) and a lack of focus on
supply chain applications, adoption in the APAC region has historically lagged
the rest of the world.
Executive Brief: Competitive Landscape
Multiple product offerings by a single supplier improve share position, but
partnerships still critical
- This market remains highly fragmented, with many solution providers
focusing on a single product type and/or market and leveraging partnerships
for product distribution.
- Several transponder, IC and Inlay firms are expected to increase share not
only because of an anticipated volume demand, but because of their ability to
leverage extensive and best-inclass networks of solution partners.
- Most reader manufacturers leverage another firm' s module and act more as
an OEM. In addition, demand continues for embedding reading capabilities into
other devices (i.e.: cell phones, Bar code scanners, Kiosks), thus positioning
reader module firms for continued success as the market evolves.
Executive Brief: Expectations
Market potential nearing as supply chain becomes a reality and emerging apps
create new opps
- Supply chain applications will begin to blossom in 2011/2012, causing a
cascade of adoption throughout intertwined value chains.
- Component manufacturers - ICs, Inlays, Reader modules - will to become
more critical to the evolution and success of the market, particularly for
innovation and the cultivation of emerging applications.
- EPC UHF will continue to be evaluated and used in applications outside of
supply chain
- Read On Metal solutions to create additional opportunities in
applications that would have previously not considered EPC a viable option.
- Use of EPC in supply chain is expected to provide additional momentum
for other applications within the enterprise and value chain - desire for
a more ubiquitous solution.
- Innovation continues to enhance performance, improving the
price/performance trade off and creating new opportunities in both green-
and brown-field applications.
Basic Package
Includes:
- (1) estimates and forecasts
- (2) high-level supplier shares (global and regional supplier shares by
product group only)
- (3) quarterly bulletins
- (4) VDC analysis
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