ELECTRONIC PRODUCT CODE UHF RFID SOLUTIONS, 2009 - MARKET INTELLIGENCE ANALYSIS [Basic Package]

Table of Contents

Executive Findings

• Slide 2 RFID to gradually return to historic growth gates; Continues to become more ' core'
• Slide 3 Commoditization shifts focus to software & services, applications moving horizontally

2009 RFID Business Planning Service

• Slide 4 Methodology
• Slide 5 Primary research
• Slide 6 RFID is a Collection of Market Segments ...
• Slide 7 ... and these segmentations further its complexity

Global RFID Market

• Slide 10 Recession slows growth in near-term, but market will return to historical growth within 5 years
• Slide 11 Increased commoditization shifts focus to ' making RFID work'
• Slide 12 Pilots finally converting to deployments; Source tagging to drive growth in APAC

Global EPC UHF Solutions: Regional Demand

• Slide 13 Supply chain applications continue to drive EPC UHF revenues across all regions

Global EPC UHF Solutions: Product Demand

• Slide 14 Increased hardware commoditization continues to shift focus to software and services

Global EPC UHF Solutions: Vertical Demand

• Slide 15 Core verticals continue to evolve and expand , driven by horizontal applications

Global EPC UHF Solutions: Application Demand

• Slide 16 Supply chain to blossom in 2011/2012, Innovations creating new opportunities

Global EPC UHF Solutions: Channel Demand

• Slide 17 VAR/SI still gatekeeper, but continued commoditization to shift to lower-cost channels

Competitive Landscape: Global EPC UHF Hardware

• Slide 19 Multiple product offerings by a single supplier improve share position, but partnerships still critical

EPC Competitive Landscape: Transponders & ICs

• Slide 20

EPC Competitive Landscape: Readers & Printers

• Slide 21

Expectations - Global RFID Industry

• Slide 23 Market conditions ' ripe' for consolidation; New business models & innovations to facilitate adoption

Expectations - EPC UHF Solutions

• Slide 24 Market potential nearing as supply chain becomes a reality and emerging apps create new opps

List of Exhibits

2009 EPC UHF Exhibits

• Exhibit 1 TOTAL GLOBAL SHIPMENTS OF EPC UHF SOLUTIONS SEGMENTED BY REGION
• Exhibit 2 TOTAL GLOBAL SHIPMENTS OF EPC UHF SOLUTIONS SEGMENTED BY PRODUCT TYPE
• Exhibit 3 TOTAL AMERICAS SHIPMENTS OF EPC UHF SOLUTIONS SEGMENTED BY PRODUCT TYPE
• Exhibit 4 TOTAL EMEA SHIPMENTS OF EPC UHF SOLUTIONS SEGMENTED BY PRODUCT TYPE
• Exhibit 5 TOTAL APAC SHIPMENTS OF EPC UHF SOLUTIONS SEGMENTED BY PRODUCT TYPE
• Exhibit 6 TOTAL GLOBAL SHIPMENTS OF EPC UHF HARDWARE BY PRODUCT TYPE
• Exhibit 7 TOTAL GLOBAL SHIPMENTS OF EPC UHF HARDWARE BY PRODUCT TYPE
• Exhibit 8 TOTAL GLOBAL SHIIPMENTS OF EPC UHF SOLUTIONS BY VERTICAL MARKET
• Exhibit 9 TOTAL GLOBAL SHIIPMENTS OF EPC UHF SOLUTIONS BY APPLICATION
• Exhibit 10 TOTAL GLOBAL SHIPMENTS OF EPC UHF TRANSPONDERS BY VERTICAL MARKET
• Exhibit 11 TOTAL GLOBAL SHIPMENTS OF EPC UHF TRANSPONDERS BY VERTICAL MARKET
• Exhibit 12 TOTAL GLOBAL SHIPMENTS OF EPC UHF TRANSPONDERS BY APPLICATION
• Exhibit 13 TOTAL GLOBAL SHIPMENTS OF EPC UHF TRANSPONDERS BY APPLICATION
• Exhibit 14 TOTAL GLOBAL SHIPMENTS OF EPC UHF READERS BY VERTICAL MARKET
• Exhibit 15 TOTAL GLOBAL SHIPMENTS OF EPC UHF READERS BY VERTICAL MARKET
• Exhibit 16 TOTAL GLOBAL SHIPMENTS OF EPC UHF READERS BY APPLICATION
• Exhibit 17 TOTAL GLOBAL SHIPMENTS OF EPC UHF READERS BY APPLICATION
• Exhibit 18 TOTAL GLOBAL SHIPMENTS OF EPC UHF PRINTERS BY VERTICAL MARKET
• Exhibit 19 TOTAL GLOBAL SHIPMENTS OF EPC UHF PRINTERS BY VERTICAL MARKET
• Exhibit 20 TOTAL GLOBAL SHIPMENTS OF EPC UHF PRINTERS BY APPLICATION
• Exhibit 21 TOTAL GLOBAL SHIPMENTS OF EPC UHF PRINTERS BY APPLICATION
• Exhibit 22 TOTAL GLOBAL SHIPMENTS OF EPC UHF MIDDLEWARE BY PRODUCT TYPE
• Exhibit 23 TOTAL GLOBAL SHIPMENTS OF EPC UHF MIDDLEWARE BY VERTICAL MARKET
• Exhibit 24 TOTAL GLOBAL SHIPMENTS OF EPC UHF MIDDLEWARE BY APPLICATION
• Exhibit 25 TOTAL GLOBAL SHIPMENTS OF EPC UHF PROFESSIONAL SERVICES BY PRODUCT TYPE
• Exhibit 26 TOTAL GLOBAL SHIPMENTS OF EPC UHF PROFESSIONAL SERVICES BY VERTICAL MARKET
• Exhibit 27 TOTAL GLOBAL SHIPMENTS OF EPC UHF PROFESSIONAL SERVICES BY APPLICATION
• Exhibit 28 TOTAL AMERICAS SHIPMENTS OF EPC UHF HARDWARE BY PRODUCT TYPE
• Exhibit 29 TOTAL AMERICAS SHIPMENTS OF EPC UHF HARDWARE BY PRODUCT TYPE
• Exhibit 30 TOTAL AMERICAS SHIPMENTS OF EPC UHF SOLUTIONS BY VERTICAL MARKET
• Exhibit 31 TOTAL AMERICAS SHIPMENTS OF EPC UHF SOLUTIONS BY APPLICATION
• Exhibit 32 TOTAL AMERICAS SHIPMENTS OF EPC UHF TRANSPONDERS BY VERTICAL MARKET
• Exhibit 33 TOTAL AMERICAS SHIPMENTS OF EPC UHF TRANSPONDERS BY VERTICAL MARKET
• Exhibit 34 TOTAL AMERICAS SHIPMENTS OF EPC UHF TRANSPONDERS BY APPLICATION
• Exhibit 35 TOTAL AMERICAS SHIPMENTS OF EPC UHF TRANSPONDERS BY APPLICATION
• Exhibit 36 TOTAL AMERICAS SHIPMENTS OF EPC UHF READERS BY VERTICAL MARKET
• Exhibit 37 TOTAL AMERICAS SHIPMENTS OF EPC UHF READERS BY VERTICAL MARKET
• Exhibit 38 TOTAL AMERICAS SHIPMENTS OF EPC UHF READERS BY APPLICATION
• Exhibit 39 TOTAL AMERICAS SHIPMENTS OF EPC UHF READERS BY APPLICATION
• Exhibit 40 TOTAL AMERICAS SHIPMENTS OF EPC UHF PRINTERS BY VERTICAL MARKET
• Exhibit 41 TOTAL AMERICAS SHIPMENTS OF EPC UHF PRINTERS BY VERTICAL MARKET
• Exhibit 42 TOTAL AMERICAS SHIPMENTS OF EPC UHF PRINTERS BY APPLICATION
• Exhibit 43 TOTAL AMERICAS SHIPMENTS OF EPC UHF PRINTERS BY APPLICATION