Abstract
Overview
This report covers the North American market for those keyboard and keypad
products that are either produced and consumed within North America; or
produced elsewhere, and consumed in North America.
Report Highlights
- There is an overall shift in preference toward membrane switch-based
products, especially in the industrial, medical, and POS application markets,
which will drive a 7.2% annual growth for membrane switch products through
2008.
- POS and military/aerospace have exhibited the most significant growth
since 2002. Marked increases in share of consumption were also seen for
commercial equipment applications, whereas a decline in share was seen for
appliances/white goods, consumer electronics, industrial controls, and
datacom/telecom applications.
- A major application market for full and short travel rugged keyboards is
rugged mobile computing, e.g. rugged notebook PCs, tablet PCs, and handhelds,
that are used in military and industrial environments. This market is poised
for solid growth through 2008, and will drive the consumption of rugged full
travel and short travel keyboards.
- Wireless technology has made significant inroads for aftermarket
keyboards. Currently, the majority of wireless demand is in aftermarket
keyboards for PC and workstation applications, but demand is also emerging for
set-top ¥Internet applications, living room media centers,
entertainment/gaming applications, and accessories for portable devices such
as PDAs.
ANALYSIS COVERAGE
Product Categories
- Full Travel: X greater than 3.0 mm or X greater than 0.12 inches (Greater
than 3.0 mm)
- Short Travel: 3.0 mm greater than X greater than 1.5 mm or 0.12 inch
greater than X greater than 0.06 inch (Greater than or equal to 1.5 mm, but
less than or equal to 3.0 mm)
- Flat Panel: X less than 1.5 mm or X less than 0.06 inch (Less than 1.5 mm)
- Rugged/Industrial Characteristics
- Casing Types (stainless steel, polycarbonate, other)
- Enclosure Types (panel mount, rack mount, desktop/stand-alone)
- Peripheral/Feature Type (biometric, illumination, memory devices, etc.)
- Aftermarket Product Features
- Auxiliary pointing devices
- Backlighting
- Collapsible (for handheld devices)
- Ergonomics
- Hot keys
- Wireless
Switching Technologies
(Full Travel, Short Travel, Flat Panel, and Rugged only)
- Conductive rubber
- Mechanical
- Membrane
- - Tactile Metal Dome
- - Tactile Poly Dome
- - Non-Tactile No Dome
- Other switching technologies
- - Capacitance
- - Hall effect
- - Reed
- - Solid state piezo
- - PushGateE
Vertical/Application Markets
Full Travel, Short Travel, Flat Panel, and Rugged/Industrial only
- Appliances/White Goods
- Commercial/Retail Equipment
- Consumer Electronics
- Data Processing/Computers/Peripherals
- Datacom/Telecom
- Industrial Controls/Process Automation
- Instrumentation
- Medical Devices
- Military/Aerospace
- Office Automation
- POS Devices/Kiosks
- Transportation/Automotive
Aftermarket only
- PC Gaming
- Home Entertainment/Media Center PC
- PC/Workstation/Laptop
- Handheld Devices
Geographic Regions
- North America (U.S., Canada, Mexico)
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