MOBILE TRANSACTION PRINTERS: GLOBAL MARKET DEMAND ANALYSIS (THIRD EDITION)

I. EXECUTIVE SUMMARY

• EXECUTIVE SUMMARY

II. SCOPE AND METHODOLOGY

• SCOPE & METHODOLOGY
• Introduction
• Report Contents
• Market Estimate and Forecast Calculation Terminology
• Methodology

III. MARKET ANALYSIS

• SUMMARY
• REGIONAL ANALYSIS
• AVERAGE SELLING PRICE ANALYSIS
• PRINT TECHNOLOGY - DEFINITIONS
• PRINT TECHNOLOGY - ANALYSIS
• FORM FACTOR - DEFINITIONS
• FORM FACTOR - ANALYSIS
• CONNECTIVITY METHOD - DEFINITIONS
• CONNECTIVITY METHOD - ANALYSIS
• PRINT WIDTH DEFINITIONS AND ANALYSIS
• MEDIA OUTPUT DEFINITIONS
• MEDIA OUTPUT ANALYSIS
• INSTALLATION ENVIRONMENT ANALYSIS
• SUMMARY
• SEGMENT DEFINITIONS
• FIELD WORKFORCE MARKET ANALYSIS
• HOSPITAL MARKET ANALYSIS
• HOSPITALITY/ENTERTAINMENT MARKET ANALYSIS
• MANUFACTURING MARKET ANALYSIS
• PUBLIC SAFETY MARKET ANALYSIS
• RETAIL MARKET ANALYSIS
• ROUTE ACCOUNTING/DSD MARKET ANALYSIS
• TRANSPORTATION/FLEET MARKET ANALYSIS
• WAREHOUSE/DC MARKET ANALYSIS

IV. CHANNEL ANALYSIS

• DISTRIBUTION ANALYSIS
• INTRODUCTION
• DEFINITIONS
• CHANNEL SALES FORECASTS
• CHANNEL EXPECTATIONS ANALYSIS

V. END USER ANALYSIS

• INTRODUCTION
• Demographics
• Adoption Barriers
• Form Factor, Functionality and Pricing Requirements
• Non-User Purchase Intentions
• Mobile Printer Budgets

VI. COMPETITIVE ANALYSIS

• SUPPLIER ANALYSIS
• Zebra Technologies:
• Intermec:
• O' Neil:
• Pentax:

VII. SUMMARY

• SUMMARY OBSERVATIONS

VIII. VENDOR PROFILES

• AVERY DENNISON / PAXAR CORPORATION
• BIXOLON
• BROTHER INTERNATIONAL
• CITIZEN SYSTEMS JAPAN
• EPSON AMERICA
• EXTECH DATA SYSTEMS
• FUJITSU COMPONENT LIMITED
• HEWLETT PACKARD
• INTERMEC TECHNOLOGIES
• O' NEIL PRODUCT DEVELOPMENT, INC.
• PENTAX CORPORATION
• PRINTEK INC.
• SATO CORPORATION
• SEIKO INSTRUMENTS INC.
• ZEBRA TECHNOLOGIES CORPORATION

• I-1 Global Shipments of Mobile Printers Segmented by Regional Market (Millions of Dollars)
• I-2 Global Shipments of Mobile Printers Segmented by Technology (Millions of Dollars)
• I-3 Global Shipments of Mobile Printers Segmented by Technology (Units)
• I-4 Global Shipments of Mobile Printers Segmented by Primary Installation Environment (Millions of Dollars)
• I-5 Global Shipments of Mobile Printers Segmented by Primary Media Output (Millions of Dollars)
• I-6 Global Shipments of Mobile Printers Segmented by Distribution Channel (Millions of Dollars)
• I-7 Global Shipments of Branded Mobile Printers Segmented by Supplier Share (Percent of Units)

• Figure III-1 Mobile Transaction Printer Types and Subcategories
• III-1 Global Shipments of Mobile Printers Segmented by Regional Market (Millions of Dollars)
• III-2 Global Shipments of Mobile Printers Segmented by Regional Market (Unit Shipments)
• III-3 Global Average Selling Prices of Mobile Printers Segmented by Regional Market (US Dollars)
• III-4 Global Shipments of Mobile Printers Segmented by Technology (Millions of Dollars)
• III-5 North American Shipments of Mobile Printers Segmented by Technology (Millions of Dollars)
• III-6 Latin/South American Shipments of Mobile Printers Segmented by Technology (Millions of Dollars)
• III-7 EMEA Shipments of Mobile Printers Segmented by Technology (Millions of Dollars)
• III-8 Asia-Pacific Shipments of Mobile Printers Segmented by Technology (Millions of Dollars)
• III-9 Global Shipments of Mobile Printers Segmented by Technology (Units)
• III-10 North America Shipments of Mobile Printers Segmented by Technology (Units)
• III-11 Latin/South American Shipments of Mobile Printers Segmented by Technology (Units)
• III-12 EMEA Shipments of Mobile Printers Segmented by Technology (Units)
• III-13 Asia-Pacific Shipments of Mobile Printers Segmented by Technology (Units)
• III-14 Global Average Selling Prices of Mobile Printers Segmented by Technology (Dollars)
• III-15 North America Average Selling Prices of Mobile Printers Segmented by Technology (Dollars)
• III-16 Latin/ South American Average Selling Prices of Mobile Printers Segmented by Technology (Dollars)
• III-17 EMEA Average Selling Prices of Mobile Printers Segmented by Technology (Dollars)
• III-18 Asia-Pacific Average Selling Prices of Mobile Printers Segmented by Technology (Dollars)
• III-19 Global Shipments of Mobile Printers Segmented by Primary Installation Environment (Millions of Dollars)
• III-20 North America Shipments of Mobile Printers Segmented by Primary Installation Environment (Millions of Dollars)
• III-21 Latin/South America Shipments of Mobile Printers Segmented by Primary Installation Environment (Millions of Dollars)
• III-22 EMEA Shipments of Mobile Printers Segmented by Primary Installation Environment (Millions of Dollars)
• III-23 Asia-Pacific Shipments of Mobile Printers Segmented by Primary Installation Environment (Millions of Dollars)
• III-24 Global Shipments of Mobile Printers Segmented by Form Factor (Millions of Dollars)
• III-25 North America Shipments of Mobile Printers Segmented by Form Factor (Millions of Dollars)
• III-26 Latin/South America Shipments of Mobile Printers Segmented by Form Factor (Millions of Dollars)
• III-27 EMEA Shipments of Mobile Printers Segmented by Form Factor (Millions of Dollars)
• III-28 Asia-Pacific Shipments of Mobile Printers Segmented by Form Factor (Millions of Dollars)
• III-29 Global Shipments of Mobile Printers Segmented by Device Connectivity (Millions of Dollars)
• III-30 North America Shipments of Mobile Printers Segmented by Device Connectivity (Millions of Dollars)
• III-31 Latin/South America Shipments of Mobile Printers Segmented by Device Connectivity (Millions of Dollars)
• III-32 EMEA Shipments of Mobile Printers Segmented by Device Connectivity (Millions of Dollars)
• III-33 Asia-Pacific Shipments of Mobile Printers Segmented by Device Connectivity (Millions of Dollars)
• III-34 Global Shipments of Mobile Printers Segmented by Print Width (Millions of Dollars)
• III-35 North America Shipments of Mobile Printers Segmented by Print Width (Millions of Dollars)
• III-36 Latin/South America Shipments of Mobile Printers Segmented by Print Width (Millions of Dollars)
• III-37 EMEA Shipments of Mobile Printers Segmented by Print Width (Millions of Dollars)
• III-38 Asia-Pacific Shipments of Mobile Printers Segmented by Print Width (Millions of Dollars)
• III-39 Global Shipments of Mobile Printers Segmented by Primary Media Output (Millions of Dollars)
• III-40 North America Shipments of Mobile Printers Segmented by Primary Media Output (Millions of Dollars)
• III-41 Latin/South America Shipments of Mobile Printers Segmented by Primary Media Output (Millions of Dollars)
• III-42 EMEA Shipments of Mobile Printers Segmented by Primary Media Output (Millions of Dollars)
• III-43 Asia-Pacific Shipments of Mobile Printers Segmented by Primary Media Output (Millions of Dollars)

• IV-1 Global Shipments of Mobile Printers Segmented by Distribution Channel (Millions of Dollars)
• IV-2 North America Shipments of Mobile Printers Segmented by Distribution Channel (Millions of Dollars)
• IV-3 Latin/South America Shipments of Mobile Printers Segmented by Distribution Channel (Millions of Dollars)
• IV-4 EMEA Shipments of Mobile Printers Segmented by Distribution Channel (Millions of Dollars)
• IV-5 Asia-Pacific Shipments of Mobile Printers Segmented by Distribution Channel (Millions of Dollars)
• IV-6 Global Share of Market by Distribution Channel (Percent of Total Revenue)
• IV-7 North America Share of Market by Distribution Channel (Percent of Total Revenue)
• IV-8 Latin/South America Share of Market by Distribution Channel (Percent of Total Revenue)
• IV-9 EMEA Share of Market by Distribution Channel (Percent of Total Revenue)
• IV-10 Asia-Pacific Share of Market by Distribution Channel (Percent of Total Revenue)
• IV-11 Channel Respondents Segmented by Business Classification (percent of responses)
• IV-12 Channel Respondents Segmented by 2007 Revenue (percent of responses)
• IV-13 Channel Respondents Segmented by Percent of Annual Revenue Attributed to Mobile Solutions (percent of responses)
• IV-14 Channel Respondents Segmented by Mobile System Product Offerings (percent of responses)
• IV-15 Channel Respondents Segmented by Revenue from Mobile Product Categories (percent of responses)
• IV-16 Currently Supported Mobile Printer Technologies and Print Widths (percent of responses)
• IV-17 Planned Support for Mobile Printers by Technology and Print Width (percent of responses)
• IV-18 Perceived End User Demand by Print Technology (weighted average. Scale 1-5, 1 = highest demand by end users)
• IV-19 Perceived End User Demand by Connectivity Method (weighted average. Scale 1-5, 1 = highest demand by end users)
• IV-20 Perceived End User Demand by Form Factor (weighted average. Scale 1-5, 1 = highest demand by end users)
• IV-21 Perceived End User Demand by Web Width (weighted average. Scale 1-5, 1 = highest demand by end users)
• IV-22 Perceived End User Demand by Media Output (weighted average. Scale 1-5, 1 = highest demand by end users)
• IV-23 Channel Respondents Segmented by Currently Supported Mobile Printer Brands (percent of respondents supporting)
• IV-24 Top Five Ranked Mobile Printer Vendors by Category
• IV-25 Channel Respondents' Revenue by Installation Environment (percent of responses)
• IV-26 Applications Currently Supported (percent of responses)
• IV-27 Applications Planning to Support (percent of respondents)
• IV-28 Average Order Sizes of Mobile Printer Sales (percent of responses)
• IV-29 2007 Mobile Printer Unit Sales by Channel Respondents (percent of responses)
• IV-30 Channel Respondents' Expected 2008 Mobile Printer Unit Sales (percent of responses)

• V-1 Primary Business Category of End User Respondents (percent of respondents)
• V-2 Organization Size by Annual Sales/Revenue (percent of respondents)
• V-3 Current Mobile Printer Use (percent of respondents)
• V-4 Primary Barriers to Mobile Printer Adoption (percent of responses)
• V-5 Current Installation Environments for Mobile Printers (percent of responses)
• V-6 Comparison of Whether Mobile Printers Replace or Complement Stationary Printers in Different Installation Environments (percent of responses)
• V-7 Battery Life Requirements for Mobile Printer Solution (percent of responses)
• V-8 Mobile Printer Connectivity Requirements (percent of responses)
• V-9 Mobile Printer Form Factor Requirements (percent of responses)
• V-10 Primary Media Requirements (percent of responses)
• V-11 Media Width Requirements (percent of responses)
• V-12 Per-Unit Mobile Printer Price Requirements (percent of responses)
• V-13 Mobile Print Technology Requirements (percent of responses)
• V-14 Mobile Printer Weight Requirements by Industry (percent of responses)
• V-15 Average Daily Output per Mobile Printer (average labels/receipts/forms/etc.)
• V-16 Environments Where Prospects Are Evaluating or Planning to Install Mobile Printing Solutions (percent of respondents evaluating/planning)
• V-17 Will Mobile Printers Replace or Complement Stationary Models? (percent of responses)
• V-18 Number of Mobile Printers to be Purchased (percent of responses)
• V-19 Mobile Printer Vendors Being Evaluated and/or Are Likely to Purchase From (percent of responses)
• V-20 Devices To Be Used with Mobile Printers (percent of responses)
• V-21 Environmental Concerns for Mobile Printer Operation (percent of responses)
• V-22 Primary Source of Information About Mobile Printer Solutions (percent of responses)
• V-23 Vendor Selection Criteria Ranked by Order of Importance (weighted average; Scale 1 to 8; 1 = most important; 8 = least important)
• V-24 Source of Mobile Printer Purchase (percent of responses)
• V-25 Mobile Component Selection Order (percent of responses)
• V-26 Planned and Actual ROI Period for Mobile Printer Solution (percent of respondents)
• V-27 Factors Considered in ROI/TCO Models (percent of respondents)

• VI-1 Global Shipments of Branded Mobile Printers Segmented by Supplier Share (Percent of Units)
• VI-2 Americas Shipments of Branded Mobile Printers Segmented by Supplier Share (Percent of Units)
• VI-3 EMEA Shipments of Branded Mobile Printers Segmented by Supplier Share (Percent of Units)
• VI-4 Asia-Pacific Shipments of Branded Mobile Printers Segmented by Supplier Share (Percent of Units)
• VI-5 Global Market Share Change 2006-2007
• VI-6 Americas Market Share Change 2006-2007
• VI-7 EMEA Market Share Change 2006-2007
• VI-8 Asia-Pacific Market Share Change 2006-2007