WIRELESS DATA SERVICES: MOBILIZING ENTERPRISE APPLICATIONS 2008 MARKET INTELLIGENCE ANNUAL RESEARCH SERVICE VOLUME 01: NORTH AMERICA

I. EXECUTIVE SUMMARY

• MARKET SIZE AND GROWTH
• The Wireless Data Value Chain Overview
• KEY FINDINGS
• Disruptive technologies
• Changing Carrier Strategies
• Technology Integration
• Convergence
• RECOMMENDATIONS
• Wireless Carriers
• Application Vendors

II. SCOPE AND METHODOLOGY

• GOALS AND OBJECTIVES
• GEOGRAPHIC MARKETS ANALYZED
• MARKET ANALYSIS
• FORCAST PERIOD AND MONITARY VALUES
• RESEARCH METHODOLOGY
• Primary Research
• Secondary Research
• Experienced Team of Analysts
• Client Involvement

III. MARKET SIZE AND GROWTH

• MARKET STRUCTURE AND TECHNOLOGY
• Wireless Data Business Models
• CARRIERS
• DEVICE VENDORS
• APPLICATION VENDORS
• THE WIRELESS DATA VALUE CHAIN OVERVIEW
• Content Vendors
• Application Platforms
• Applications
• Mobile Messaging
• Mobile Device Management
• Wireless Carriers
• Mobile Devices
• TECHNOLOGY ARCHITECTURE AND BUSINESS MODELS
• Content Vendors
• Architectures
• Business Model
• Location-Based Applications and Platforms
• Location Technologies
• Enterprise Applications and Platforms
• Short Messaging Service (SMS) Messaging
• E-Mail
• Mobile Device Management
• Wireless Network Operators
• Mobile Virtual Network Operators (MVNO)
• M2M
• CHANGING WIRELESS DATA ECOSYSTEM
• Mobile Internet
• Opportunity for Carriers to Offer Specialized Solutions
• Carriers' New Business Model
• Integrating New Technologies with the Old
• Wireless Data and Mobility Driving Network Convergence
• Increased Competition for Data Service From all Areas of the Value Chain
• MARKET SIZE SEGMENTS AND GROWTH RATES
• Content
• M2M Market
• Messaging
• Mobile Device Management
• Enterprise Applications
• Location-Based Services
• END-USER ADOPTION TRENDS
• COMPETITIVE ANALYSIS
• M2M
• LBS
• Mobile Enterprise Applications
• Mobile Device Management
• Messaging
• Wireless Carriers
• CONCLUSION AND RECOMMENDATIONS
• Recommendations

IV. END USER ANALYSIS

• END USER EXHIBITS
• Respondent Demographics
• Purchasers Responses
• End User Responses

V. MARKET DATA

VI. VENDOR PROFILES

• AERIS COMMUNICATIONS
• ANTENNA SOFTWARE
• AT&T WIRELESS
• CLICKATELL
• DECARTA
• DEXTERRA
• ESRI
• INRIX
• MICROSOFT CORPORATION
• MOTOROLA
• NAVTEQ
• NOKIA CORPORATION
• QUALCOMM, INC.
• RESEARCH IN MOTION
• SPRINT NEXTEL
• TELECOMMUNICATION SYSTEMS (TCS)
• TELE ATLAS
• TELENAV
• VERIZON WIRELESS

VII. VERTICAL PROFILES

APPENDIX A: INDUSTRY ASSOCIATIONS

• GSM Association
• Enterprise Wireless Alliance
• CTIA-The Wireless Association
• Canadian Wireless Telecommunications Association
• Mobile Data Association

APPENDIX B: MARKET PARTICIPANTS

• I-1 Wireless Data Services Revenue Million US Dollars
• III MARKET SIZE AND GROWTH
• III-1 Average Number of Applications per Users by Application Type
• III-2 Current and Forecast Users of Messaging Applications
• III-3 Current and Forecast Subscriptions and Licenses of Enterprise Data Applications
• III-4 Current and Forecast Subscriptions and Licenses of Location Based Data and Navigation Applications
• III-5 Mean and Median Percentage of Mobile Employees with Data Plans and Data Plan Type
• III-6 Mean and Median Company Size Deploying Client Architecture
• III-7 Top Three Carriers Data Revenues in Millions of Dollars
• III-8 Top Three Carriers Data Revenues as a Percent of Total Wireless Service Revenues

• IV-1 Primary Business (Percent of Respondents)
• IV-2 Total Employees (Percent of Respondents)
• IV-3 2007 Revenues (Percent of Respondents)
• IV-4 Job Function (Percent of Respondents)
• IV-5 Responsibilities With Regard to Mobile and Wireless Solutions (Percent of Respondents)
• IV-6 Organizations Providing Wireless Data to Employees (Percent of Respondents)
• IV-7 Mobile and Wireless Investment Priority (Percent of Respondents)
• IV-8 Opinion of Mobile and Wireless Data Solutions (Percent of Respondents NOT Using or Considering Wireless Data Services)
• IV-9 Importance in Driving Mobile and Wireless Data Investments (Mean Score)
• IV-10 Most Important Issue Stalling Investments in Mobile and Wireless Data Solutions (Percent of Respondents)
• IV-11 Percentage of Mobile Employees (Percent of Respondents)
• IV-12 Percentage of Mobile Employees With Access to Wireless Data Services (Percent of Respondents)
• IV-13 Mobile Client Architecture (Percent of Respondents)
• IV-14 Approach to Wireless Application Deployment (Percent of Respondents)
• IV-15 Approach to Wireless Application Development (Percent of Respondents)
• IV-16 Types of Mobile and Wireless Applications/Data Services Currently Supported and Delivered and Plan on Delivering and Supporting (Percent of Respondents)
• IV-17 Primary Mobile Device Used to Access Wireless Data Services for Current and Future Users
• IV-18 Integration of Navigation, Location, and GIS Functionality in Wireless Data Applications (Percent of Respondents)
• IV-19 Wireless E-Mail Solution Currently Supporting or Plan to Support (Percent of Respondents)
• IV-20 Enterprise E-Mail Solution Currently Using (Percent of Respondents)
• IV-21 Mobile Device Installed Base by Form Factor (Per Organization)
• IV-22 Percentage of Devices equipped with Embedded Wireless Functionality by Form Factor (Percent of Respondents Currently Using Wireless Data Services)
• IV-23 Percentage of Devices Equipped With Plug-In Wireless Functionality (Percent of Respondents Currently Using Wireless Data Services)
• IV-24 Organizations Using Third Party Mobile Application Platform/Access Gateway (Percent of Respondents)
• IV-25 Currently Used Mobile Access Gateway Vendors (Percent of Respondents)
• IV-26 Organizations Using Third Party Mobile Device Management Solutions (Percent of Respondents)
• IV-27 Currently Used Mobile Device Management Solution Vendors (Percent of Respondents)
• IV-28 Security Capability Requirements (Percent of Respondents)
• IV-29 Type of Data Plan Provided by Organization (Percent of Respondents)
• IV-30 Average Monthly Charge per User of Wireless WAN/Cellular Data Plan (Percent of Respondents)
• IV-31 Monthly Bandwidth Consumption Per User Per Month (Percent of Respondents)
• IV-32 Preferred Wireless Data Provider (Percent of Respondents)
• IV-33 Wireless Data Provider Satisfaction Matrix 1= extremely dissatisfied, 5=extremely satisfied (Mean Score)
• IV-34 Percentage of Mobile and Wireless Projects Meeting Objectives, Competed On Time and Within Budget (Percent of Respondents)
• IV-35 Approach to Deploying and Supporting Wireless Data Services (Percent of Respondents)
• IV-36 Sequence for Evaluating and Selecting Wireless Data Solutions (Percent of Respondents)
• IV-37 Primary Selection Criteria for Selecting Wireless Carriers (Percent of Respondents)
• IV-38 Percentage of IT Budget Devoted to Wireless Data Solutions (Percent of Respondents)
• IV-39 Budget By Key Wireless System Component (Mean Budget Per Respondent)
• IV-40 Budget By Key Wireless System Component (Percent of Respondents)
• IV-41 Organizations Using and Considering Wireless Data Services to Communicate With Customers (Percent of Respondents)
• IV-42 Customer Facing Wireless Applications/Data Services Currently Supported and Planned (Percent of Respondents)
• IV-43 Funding Source for Customer Facing Wireless Data Services (Percent of Respondents)
• IV-44 Delivery Method for Customer Facing Wireless Data Services (Percent of Respondents)
• IV-45 Percent of Organization Employees that are Mobile (50% of work time spent away from desk/office) (Percent of Respondents)
• IV-46 Organizations Not Using or Considering Wireless Data Services That are Using Mobile Devices (Percent of Respondents)
• IV-47 Organizations Not Using or Considering Wireless Data Services That are Using Mobile Devices Most Significant Barrier to Adoption of Wireless Data Services (Percent of Respondents)
• IV-48 Percentage of Work Day Spent Away From Desk (Percent of Respondents)
• IV-49 Mobile Environments (Percent of Respondents)
• IV-50 Mobile Devices Carried by Mobile Workers Using Wireless Data Services (Percent of Respondents)
• IV-51 Organizations Approach to Purchasing and Supporting Mobile Communications and Computing (Percent of Respondents)
• IV-52 Wireless Data Usage (Percent of Respondents)
• IV-53 Average Monthly Charge for Wireless WAN Data Plan (Percent of Respondents)
• IV-54 Data Plan Types (Percent of Respondents)
• IV-55 Usage of Wireless Data Services (Percent of Respondents)
• IV-56 Enterprise Applications Used (Percent of Respondents)
• IV-57 Mobile Applications Used for Personal Business (Percent of Respondents)
• IV-58 Time Spent Accessing/Using Wireless Data Applications Per Day (Percent of Respondents)
• IV-59 Individual Wireless Data Transactions of Sessions Per Day (Percent of Respondents)
• IV-60 Percentage of Transactions Interrupted or Lost in Mid-Stream (Percent of Respondents)
• IV-61 Percentage of Time User is Out Of Wireless Coverage Area When Connectivity is Needed (Percent of Respondents)
• IV-62 Percentage of Transactions Supported Wireless Access Technologies (Percent of Respondents)
• IV-63 Access to Wireless Data Services (Percent of Respondents)
• IV-64 Satisfaction with Wireless Data Services and Mobile Solutions (Mean score)
• IV-65 Correlation between applications used (Percent of Respondents That are Using Applications Together)
• IV-66 Correlation between applications supported (Percent of Respondents That are Supporting Two Applications Together)
• IV-67 Percent of Respondents Evaluating Wireless Data Solution First by Company Size (Percent of Respondents)
• IV-68 Percent of Respondents Evaluating Wireless Data Solution Second by Company Size (Percent of Respondents)
• IV-69 Percent of Respondents Evaluating Wireless Data Solution Third by Company Size (Percent of Respondents)
• IV-70 Percent of Respondents Evaluating Wireless Data Solution Fourth by Company Size (Percent of Respondents)
• IV-71 Percent of Respondents Evaluating Wireless Data Solution Fifth by Company Size (Percent of Respondents)

• V-1 Wireless Data Services Revenue Million US Dollars
• V-2 Enterprise Wireless Data Revenues Million US Dollars
• V-3 Enterprise Wireless Data Users Million Users
• V-4 Enterprise Wireless Data Users by Organization Size Million Users
• V-5 Wireless Data Revenues per User by Firm Size
• V-6 Wireless Data Revenue per User by Vertical Market
• V-7 Current and Forecast Wireless Data Subscription or User License by Application Type Million Users
• V-8 Current and Forecast Wireless Data Users by Application Delivery Method Million Users
• V-9 Current and Forecast Wireless Data Users by Client Architecture Million Users
• V-10 Current and Forecast Wireless Data Users by Application Development Approach Million Users
• V-11 Current and Forecast Wireless Data Users by Data Plan Million Users
• V-12 Current and Forecast Wireless Data Application Subscriptions or User Licenses by Application Million Users
• V-13 Current and Forecast Wireless Data Users by Application Type Million Users
• V-14 Current and Forecast Wireless Data Users Segmented by Education Vertical and Application Type Million Users
• V-15 Current and Forecast Wireless Data Users Segmented by Government Vertical and Application Type Million Users
• V-16 Current and Forecast Wireless Data Users Segmented by Healthcare Vertical and Application Type Million Users
• V-17 Current and Forecast Wireless Data Users Segmented by Manufacturing Vertical and Application Type Million Users
• V-18 Current and Forecast Wireless Data Users Segmented by Process Manufacturing Vertical and Application Type Million Users
• V-19 Current and Forecast Wireless Data Users Segmented by Professional Service Vertical and Application Type Million Users
• V-20 Current and Forecast Wireless Data Users Segmented by Retail/Wholesale/Distribution Vertical and Application Type Million Users
• V-21 Current and Forecast Wireless Data Users Segmented by Telecommunications Vertical and Application Type Million Users
• V-22 Current and Forecast Wireless Data Users Segmented by Transportation Vertical and Application Type Million Users
• V-23 Current and Forecast Wireless Data Users Segmented by Other Verticals and Application Type Million Users
• V-24 Percentage of Enterprise Application Deployments by Client Architecture
• V-25 Percentage of Enterprise Applications Deployments by Deployment Environment
• V-26 Percentage of Enterprise Applications Deployments by Approach to Development
• V-27 Percentage of Enterprise Applications Supported by Middleware/Multiple Access Gateway
• V-28 Wireless Data Application Users Segmented by Firm Size and Application Deployment Environment Micro Firms (1-50 employees) Million Users
• V-29 Wireless Data Application Users Segmented by Firm Size and Client Architecture Micro Firms (1-50 employees) Million Users
• V-30 Wireless Data Application Users Segmented by Firm Size and Approach to Development Micro Firms (1-50 employees) Million Users
• V-31 Wireless Data Application Users Segmented by Firm Size and Application Deployment Environment Small Firms (50-250 employees) Million Users
• V-32 Wireless Data Application Users Segmented by Firm Size and Client Architecture Small Firms (50-250 employees) Million Users
• V-33 Wireless Data Application Users Segmented by Firm Size and Approach to Development Small Firms (50-250 employees) Million Users
• V-34 Wireless Data Application Users Segmented by Firm Size and Application Deployment Environment Medium Companies (250-5000 employees) Million Users
• V-35 Wireless Data Application Users Segmented by Firm Size and Client Architecture Medium Companies (250-5000 employees) Million Users
• V-36 Wireless Data Application Users Segmented by Firm Size and Approach to Development Medium Companies (250-5000 employees) Million Users
• V-37 Wireless Data Application Users Segmented by Firm Size and Application Deployment Environment Large Companies (more than 5000 employees) Million Users
• V-38 Wireless Data Application Users Segmented by Firm Size and Client Architecture Large Companies (more than 5000 employees) Million Users
• V-39 Wireless Data Application Users Segmented by Firm Size and Approach to Development Large Companies (more than 5000 employees) Million Users
• V-40 Wireless Data Users Segmented by Firm Size and Wireless Data Plan Micro Firms (1-50 employees) Million Users
• V-41 Wireless Data Users Segmented by Firm Size and Wireless Data Plan Small Firms (50-250 employees) Million Users
• V-42 Wireless Data Users Segmented by Firm Size and Wireless Data Plan Medium Companies (250-5000 employees) Million Users
• V-43 Wireless Data Users Segmented by Firm Size and Wireless Data Plan Large Companies (more than 5000 employees) Million Users