Abstract
RESEARCH OVERVIEW:
- Deliverables: Throughout 2009
- Market Forecast Coverage 2008-2009
- Regional Market Coverage: Global
RESEARCH SUMMARY:
Clients of the Enterprise Mobility Solutions Service are provided with
information and insights through an extensive and robust schedule of research,
including:
- In-depth analysis of global market opportunity for enterprise mobility
solutions, with detailed market definitions and segmentations including:
mobile devices, mobile software (application software and middleware) and
professional services
- Market penetration scenarios, estimates and forecasts for suppliers of
mobile devices, enabling technologies, mobile software and professional
services
- Customers' technical and commercial requirements and preferences,
including enterprise end-user investment drivers and applications, system
integrator/OEM selection criteria, and distribution channel capabilities
- Analysis of the structure of the enterprise mobility solutions providers'
supplier community, including market share, position, direction and profiles
of leading device manufacturers, software manufacturers, etc.
- Analysis of the indirect channel for enterprise mobility solutions,
including peer channel partner program analysis, profiles of largest and
fastest growing channel organizations by region and vertical market, key
success requirements for vendor channel management, etc.
- Discussion of key issues, forces and trends driving and restraining market
growth and development, including opportunities and requirements for supplier
to grow share and profit
METHODOLOGY:
ANALYSIS METHODS
- Market Segmentation and Definition: Definition of market segments, target
customers, and competing solutions are critical to building accurate: sizing
estimates, forecasts, supplier position and shares, and customer requirements.
- Market Sizing and Forecasts: Models based on supplier shipments, user
budget analysis, recent installations, and future purchasing plans. Other key
inputs include supplier forecasts of future growth rates, historical data, and
economic outlook data.
- Supplier Share and Position: Derived directly from structured, in-depth
interviews of leading and emerging suppliers, with specific emphasis placed on
current and projected shipments in combination with VDC' s data repository.
- Customer and Channel Requirements and Preferences: Focus on customer and
channel partner priorities driving consideration. Topics include a range of
product and supplier selection criteria. We will explore current and future
preferences for various technologies, feature sets, suppliers and sources of
supply.
- Data Verification: Primary and secondary research on target communities
and companies is used to validate our results and includes conducting
supplemental interviews at target firms, crosschecking with channel partners,
estimates from competing firms and checking historical performance.
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