Abstract
RESEARCH OVERVIEW:
- Pages: 97
- Exhibits: 48
- Market Forecast Coverage: 2008-2009
- Regional Market Coverage: Europe
DETAILED OVERVIEW:
Many mobile hardware vendors are struggling to achieve the anticipated levels
of cost savings and value creation with multi-channel distribution and
fulfillment channels. SG&A remains disproportionately high for many
enterprise mobility hardware vendors. Historically many vendors have kept
their product portfolios in silos, limiting ability to cross sell and serve
partners and end customers consistently across product lines. Over time these
vertical or product-centric approaches spawned their own distinct and discrete
channels, causing suppliers to assume costs associated with supporting
multiple, parallel channels. In effort to reduce distribution and fulfillment
costs and improve service, mobile hardware vendors are attempting to
consolidate disparate channels.
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