Table of Contents
Next Generation Mobile Form Factors
- Slide 2. Still looking for perfect marriage between functionality
and portability
UMPC: Market In Transition
- Slide 3. UMPC vendors rethinking strategies on heels of success of
netbooks
Netbook: Explosive Growth
- Slide 4. Low price point drives adoption, however, is it enterprise
ready?
Market Share
- Slide 5. Following slow start Panasonic' s U1 beginning to ramp in
2009
Market softness driving significant drop in 2009 ASPs
- Slide 6. High degree of price competition eroding market value
VDC Research Methodologies
- Slide 8. Primary research
- Slide 9. Secondary research
- Slide 10. Forecast methodology
- Slide 11. Research scope
Next Generation Mobile Form factors
- Slide 13. Succeeding where others have failed
UMPCs: Reevaluation of Value Proposition
- Slide 14. Sustainability as a standalone category in question
Rugged UMPCs: Some Signs of Life In 2009
- Slide 15. However, economics of solutions remain a major barrier
Netbooks: Explosive Growth Continues
- Slide 16. However, will this segment experience a hangover effect
as performance limitations are realized
Wireless Trends: Multifunctional Demand
- Slide 17. Promise of ‘always-on' connectivity the Achilles
Heel
Display Size Trends: Balancing Size and Portability
- Slide 18. Display size for both segments continues to creep upward
Distribution: Major Strategic Focus
- Slide 19. Vendors increasingly emphasizing indirect distribution -
could lead to over-distribution
Partner Development
- Slide 20. Critical is finding correct balance - over-recruitment
becoming a critical issue
Channel Partner Programs Largely Miss the Mark
- Slide 21. Few programs effectively handle the volume vs.
value-creation issue for resellers
Target UMPC Applications: Enterprise Users
- Slide 23. Mix of communications and vertical applications
Target UMPC Vertical Applications
- Slide 24. Field Sales and Service Automation Represent Prime
Opportunities
Worker Productivity Investments
- Slide 25. Strategic value of mobility evidenced by key deployment
drivers
UMPC Adoption Barriers
- Slide 26. Hardware cost a key issue for potential users
UMPC As a Replacement Solution
MID Interest Growing
- Slide 28. However, confusion around positioning and target
applications remains
Target MID Applications: Enterprise Users
- Slide 29. Difficulty identifying key applications
- Slide 30. Lack of application requirements - not adoption cost -
the critical issue
Competitive Analysis: UMPC
- Slide 32. Separation between Panasonic and “rest of
market”
- Slide 33. Competitive Analysis: UMPC
Competitive Analysis: Netbooks
- Slide 34. Motion Computing achieves largest share gains
- Slide 35. Competitive Analysis: Netbooks
Summary Observations
- Slide 37. What happened in 2008 and predictions for 2009
- Slide 38. Succeeding in a recession
List of Exhibits
Market Statistics
- Exhibit I-1: Worldwide Shipment and Average Selling Price Forecasts
for Mobile Computers by Form Factor and Smartphones
- Exhibit I-2: Worldwide Shipments of UMPCs and Netbooks by Primary
User
- Exhibit I-3: Regional Shipments of UMPCs
- Exhibit I-4: Regional Shipments of Netbooks
- Exhibit I-5: Global Market Share
- Exhibit I-6: Global Netbook Market Share
- Exhibit I-7: Shipments of UMPCs by Display Size
- Exhibit I-8: Shipments of Netbooks by Display Size
- Exhibit I-9: Shipments of UMPCs with Integrated Wireless
Communications Functionality
- Exhibit I-10: Shipments of Netbooks with Integrated Wireless
Communications Functionality Rugged UMPC
- Exhibit II-1: Worldwide Shipment and Average Selling Price
Forecasts for Rugged UMPCs
- Exhibit II-2: Regional Shipments of Rugged UMPCs by Regional Market
- Exhibit II-3: Global Shipments of Rugged UMPCs by End User Market
End User Statistics
- Exhibit III-1: Significance of IT Investment in Mobility
- Exhibit III-2: Level of Benefit Achieved Through Mobility Solutions
- Exhibit III-3: Primary Mobility Investment Barriers
- Exhibit III-4: Mobile Device Selection Criteria
- Exhibit III-5: Mobile Application Selection Criteria
- Exhibit III-6: Mobile Devices Currently Used and Under Evaluation
- Exhibit III-7: Small Form Factor Display Size
- Exhibit III-8: Large Form Factor Display Size
- Exhibit III-9: Rugged Mobile Computer Use
- Exhibit III-10: Wireless Requirements
- Exhibit III-11: Connectivity Profile
- Exhibit III-12: Application Design: Client Profile
- Exhibit III-13: Application Design: Deployment Profile
End User UMCP Requirements
- Exhibit IV-1: Is your company using or planning to deploy UMPCs?
- Exhibit IV-2: In terms of your organization' s enterprise mobility
solutions, which of the following are you involved in?
- Exhibit IV-3: Rank the following factors in terms of their impact
of keeping your organization from evaluating or fully implementing UMPCs
- Exhibit IV-4: You indicated that you did not evaluate or implement
a UMPC due to the cost of mobile hardware.
What would be your target unit price for such devices?
- Exhibit IV-5: You indicated that you did not evaluate or implement
a UMPC based on the form factor of the mobile device(s).
What were the issues encountered?
- Exhibit IV-6: You indicated that you did not evaluate or implement
UMPCs due to the functionality of the mobile device(s).
What were the limitations of the UMPC?
- Exhibit IV-7: What were the desired and actual battery lives of the
UMPCs evaluated or deployed?
- Exhibit IV-8: For the target user applications, what were the
desired and actual screen sizes for the UMPCs evaluated or deployed?
- Exhibit IV-9: Rate the following characteristics in terms of their
importance when evaluating UMPCs.
- Exhibit IV-10: How many total employees at your location? In entire
company?
- Exhibit IV-11: What were your organization' s approximate 2007
revenues?
- Exhibit IV-12: What is your organization' s principal industry
sector/business?
- Exhibit IV-13: Which applications is your organization currently
supporting or looking to support with its UMPCs?
- Exhibit IV-14: Which of the following vertical market applications
is the most important your organization looking to support with the UMPC?
- Exhibit IV-15: Within your organization, in which of the following
environments will UMPCs be used/ deployed?
- Exhibit IV-16: What is the primary strategic action your
organization is implementing to increase worker productivity?
- Exhibit IV-17: What has been the greatest challenge faced during
your recent UMPC implementation?
- Exhibit IV-18: Were UMPCs considered as a replacement/ alternative
to existing mobile computers?
- Exhibit IV-19: Which of the following capabilities does your
organization possess - or will it develop?
- Exhibit IV-20: What type of wireless security does your
organization use?
End User MID Evaluation
- Exhibit V-1: Which of the following devices do you use and do you
use them for work, personal use or both?
- Exhibit V-2: Are you familiar with Mobile Internet Devices (MID)?
- Exhibit V-3: Have you evaluated MIDs for purchase?
- Exhibit V-4: What would your level of interest be in MIDs
- Exhibit V-5: What is the primary MID adoption barrier?
- Exhibit V-6: You indicated that you did not evaluate or purchase a
MID due to the cost of mobile hardware.
What would be your target unit price for such devices?
- Exhibit V-7: You indicated that you did not evaluate or purchase a
MID based on the form factor of the mobile device(s).
What were the issues encountered?
- Exhibit V-8: What were the desired and actual battery lives of the
MIDs evaluated or deployed?
- Exhibit V-9: For the target user applications, what were the
desired and actual screen sizes for the MIDs evaluated or purchased?
- Exhibit V-10: Which is the single most important MID application?
Vendor Profiles
- Acer
- ASUStek Computer Inc.
- Beltronic
- Data ltd.
- Dell Computer Corporation
- Hewlett Packard
- OQO, Inc.
- Panasonic Corporation
- Panasonic Computer Solutions Co.
- Roper Mobile TechnologY
- Samsung America
- Tablet Kiosk
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