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Menswear is missing out on ｣1bn additional sales. Menswears share of total retail expenditure has been on a downward trend since the mid 90s. Had the market managed only to maintain its share of expenditure level, in 2004 it would have commandeered an additional ｣1bn worth of sales - a sum equivalent to the menswear turnover of Next, Arcadia and Gap combined. | 
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