Table of Contents
- About the cDNA programme
- Section 1: Executive summary
- -At a glance summary
- -Retail expenditure
- -Shopper base &shopping around
- -Loyalty
- Section 2: Demographic change
- -Long term population change 2004-2024
- -Medium term population change 2004-2014
- -Medium term population change by gender 2004-2014
- -Influences on youth consumers & implications for retailers
- Section 3: Market dynamics
- -Range & price as drivers of loyalty
- -Convenience & quality as drivers of loyalty
- -Service & layout as drivers of loyalty
- -Facilities & ambience as drivers of loyalty
- Section 4: Shopping patterns
- -Clothing
- -Summary
- -Key data
- -Visited stores
- -Main stores
- -Conversion and loyalty
- -Store compatibility
- -DIY
- -Summary
- -Key data
- -Visited stores
- -Main stores
- -Conversion and loyalty
- -Store compatibility
- -Electricals
- -Summary
- -Key data
- -Visited stores
- -Main stores
- -Conversion and loyalty
- -Store compatibility
- -Food &grocery
- -Summary
- -Key data
- -Visited stores
- -Main stores
- -Conversion and loyalty
- -Store compatibility
- -Footwear
- -Summary
- -Key data
- -Visited stores
- -Main stores
- -Conversion and loyalty 4
- -Store compatibility
- -Homewares
- -Summary
- -Key data
- -Visited stores
- -Main stores
- -Conversion and loyalty
- -Store compatibility
- -Music & video
- -Summary
- -Key data
- -Visited stores
- -Main stores
- -Conversion and loyalty
- -Store compatibility
- -Personal care
- -Summary
- -Key data
- -Visited stores
- -Main stores
- -Conversion and loyalty
- -Store compatibility
- Section 5: Winners and losers
- -Clothing
- -DIY
- -Electricals
- -Food &grocery
- -Footwear
- -Homewares
- -Music & video
- -Personal care
- Appendix
- -Basic methodology
- -Detailed methodology
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