The Top 10 World's Leading Pharmaceutical Companies

Abstract

A strategic assessment of the competitive environment is unquestionably one of the highest priority management responsibilities -- crucial to business survival, growth and profitability. Timely and factual competitive intelligence is vital to the success of all business functions, especially Planning, Marketing, R&D and Manufacturing. In a highly dynamic and fragmented pharmaceutical market, besieged by intense competition,the rapid pace of technological innovations, and the uncertainty regarding future government regulations, the ability to anticipate new competitive product introductions and marketing strategies is particularly important... and spells the difference between success and failure.

The Top 10, a unique series of market intelligence studies introduced by VENTURE PLANNING GROUP in 1987, is designed to provide the pharmaceutical industry executives with strategically significant competitor information, analysis, and insight critical to the development intense uncertainty and implementation of effective marketing and R&D programs.The study' s major objectives include:

• To establish a comprehensive, factual, annually-updated and costeffective information base on performance, capabilities, goals and strategies of the world' s leading pharmaceutical companies.
• To help current suppliers realistically assess their financial, marketing and technological capabilities vis-a-vis leading competitors.
• To assist potential market entrants in evaluating prospective acquisitions and joint venture candidates.
• To complement organizations' internal competitor information gathering efforts by providing strategic analysis, data interpretation and insight.
• To identify the least competitive market niches with significant growth potential.

Methodology

VPG' s proprietary data files contain current information on major pharmaceutical companies, technologies, products and executives worldwide. These files, developed in the course of over 100 syndicated and numerous single-client studies, were thoroughly searched to retrieve any information pertinent to the Top 10 companies' capabilities and strategies.

A comprehensive review of the Top 10 companies' product and financial literature, business and technical periodicals, and pertinent industry analyst reports was conducted.