Abstract
Summary
This report provides PC and PC-related business managers with strategies for
increasing near-term revenue in developing countries. The report features
high-value qualitative and quantitative data from seven key emerging-market
countries including China, India, Brazil, South Africa and Mexico, and a
detailed segmentation model for incremental PC markets. The report begins with
strategic recommendations for effectively capturing near-term markets without
jeopardizing company margins or requiring radical changes in business
operations. These recommendations are supported by the research and analysis
that follow in the body of the report.
Selling Points
- Quantifies incremental growth opportunities for PC manufacturers
- Contains strategic recommendations for capturing identified growth markets
- Contains detailed segmentation model of near-term market candidates
- Contains primary research data for seven key emerging market countries
including China, India, Brazil, South Africa and Mexico
- Provides worldwide near-term consumer PC market sizes by demographic group
and by country for 182 countries
Target Audience
This report is important for regional and country PC business managers, global
product managers who are responsible for designing SKUs for developing
countries, and strategists who are concerned with devising company growth
strategies for the next 1-2 years.
Unique Aspects
- Survey results from in-depth primary research in emerging-market countries
informs findings and recommendations
- Strategic recommendations are designed to impact near-term business
decisions
- Highlighted companies include Microsoft, Intel, AMD, Dell, HP, Lenovo and
the One-Laptop-per-Child Initiative
- Addresses Linux, Open Source Software and piracy concerns
Research Methodology
Vital Wave Consulting compiles hard-to-find data on emerging market countries
and validates it using unique, proprietary methodologies and extensive primary
research. For this report, Vital Wave Consulting conducted in-depth primary
interviews in seven representative emerging market countries. The data and
analysis provided in this report reach an actionable level beyond other
commercial reports.
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