Abstract
A common challenge faced by most television operations is the labor intensive
task of ingesting and preparing material for on-air presentation. Systems that
are most automated cut the labor cost and are providing ROI to stations.
Program and commercial material is delivered on satellite, tape or other
delivery systems. It must be ingested into local storage that may include
video servers, video tape and archive systems.
Content owners include television and news stations, but the content
originators are extending their position in the market, initiating
broadcasting to traditional and nontraditional platforms including the small
screen of the cell phone and the Internet PC
Worldwide on air broadcast automation software market forecasts indicate that
markets for software at $178 million in 2006 are anticipated to reach $315
million by 2013.
Research Methodology
WinterGreen Research authors use a structured, consistent, and detailed
research approach. The methodology supports an analytical approach to market
research. In depth comparisons are made of many aspects of the market. Data
relating to Industry segments is developed to permit presentation of forecasts
and market share positioned to have substantive value.
Research has been automated using automation of interactive surveys that
implement delta trend analysis and instant messaging in combination with
e-mail. Automation is made possible because of a proprietary engine that
implements multi-layered cell based analysis. Modular systems support dynamic
computing that use a graphical configuration engine to reach more people in a
research modality.
Full spectrum research and information services, including market reports,
customized research, and customer interviewing are available, reports and
research are positioned to provide strategic value to industry participants,
strategic planners, and product managers.
New systems combine sales tools and independent industry analysis, seeking to
leverage the expertise of the sales force and combine it with the skepticism
of the analysts to provide accurate return on investment analysis.
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