Abstract
Enterprise video communications is finding a place in every aspect of sales,
marketing, human resources, and management. Streaming media provides an
efficient way of delivering content that is compelling and articulate.
Leveraging video technology is a core part of distinguishing a brand.
Retail financial video solutions provide media representation of a range of
different types of content. Streaming media solutions depend on developing
advanced services targeted to customers. In a competitive retail-banking
marketplace video can provide competitive advantage. Video control centers
connect components of the video infrastructure together, providing overall
management of the video assets, the video network, the display of video for
end users, and reporting.
A flexible and highly scalable software application for live video web cast
events, provides global companies with enterprise-wide video communications.
Multiple levels of failover are designed to ensure a successful video
experience. Non technical business users need to deliver a live video webcast
without learning how to use a special tool, freeing them to present as they
would to a live audience while the system automatically captures their
computer screen and shares it with the remote audience viewers.
Streaming media relates to communicating ways of running the business, ways of
providing customer services, ways of designing products. It is an ongoing
challenge for many organizations to maximize the expertise of scarce subject
matter experts. Recent increases in outsourcing make the challenge
significant. Outsourcers are only as good as their training. Mediocre training
leads to mediocre business results. Subject matter experts need to use video
be able to communicate complex thoughts visually.
Streaming media can provide a presence that extends the reach of middle
management and the effectiveness of business analysts. Travel for in-face
meetings reduces productivity, is costly, and can cause significant delays and
missed deadlines. Streaming media permits people to work remotely more
effectively. Media is used to implement responsiveness to compliance
requirements. Media publisher systems can capture systems capability
concisely. It can be used to communicate compliance materials. Video has a
unique relationship to compliance standards. Unlike other file types, video
leaves very little room for interpretation if a presentation falls into the
wrong hands.
Video provides a 100% attributable asset, where message content is undeniably
tied to the presenter. Ensuring tight security, enabling permission-based
access, and archiving standards provides a significant aspect of managing the
enterprise.
VOD manager provides scalable solutions. Systems have the ability to manage
and categorize many 1000s of video assets and provide end users with easy ways
to search for and view video presentations online. The major players in both
the content creation and media player categories are Real Networks, Adobe
(formerly Macromedia), Microsoft, and Apple. RealNetworks Helix Server
software is installed at more than 1,600 companies worldwide. Adobe /
Macromedia is installed on over 700 million Internet-connected desktops and
mobile devices.
Accordent Technologies has 1600 enterprise streaming media customers
worldwide, including Unisys, JP Morgan Chase, Ford, Harvard and National
Institutes of Health, rely on Accordent solutions to create, manage,
distribute and measure the effectiveness of their multimedia presentation
assets.
Media Publisher complete software solutions centrally manage the video
communications lifecycle, simplifying how organizations create, publish,
manage, report, and deliver 1000' s of live and on-demand webcasts securely
across private networks.
Digital signage enables publishing of video content to LCD and plasma displays
for dynamic messaging, enabling the extension of enterprise communications
beyond the desktop. Media delivery services provide live web casting that
allows leveraging new or existing streaming media servers. Systems create a
tightly connected, fully managed delivery network that provides a level of
security and fault-tolerant reliability.
Streaming media enterprise markets at $230 million in 2006 are anticipated to
reach $2 billion by 2013. Markets will grow in response to the highly
efficient, concise communication made possible by media.
Research Methodology
WinterGreen Research authors use a structured, consistent, and detailed
research approach. The methodology supports an analytical approach to market
research. In depth comparisons are made of many aspects of the market. Data
relating to Industry segments is developed to permit presentation of forecasts
and market share positioned to have substantive value.
Research has been automated using automation of interactive surveys that
implement delta trend analysis and instant messaging in combination with
e-mail. Automation is made possible because of a proprietary engine that
implements multi-layered cell based analysis. Modular systems support dynamic
computing that use a graphical configuration engine to reach more people in a
research modality.
Full spectrum research and information services, including market reports,
customized research, and customer interviewing are available, reports and
research are positioned to provide strategic value to industry participants,
strategic planners, and product managers.
New systems combine sales tools and independent industry analysis, seeking to
leverage the expertise of the sales force and combine it with the skepticism
of the analysts to provide accurate return on investment analysis.
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