Worldwide Nanotechnology Dental Implant Market Shares, Strategies, and Forecasts, 2009 to 2015

Table of Contents

Dental Implant Executive Summary

Global Dental Implant Market

• Nanotechnology Impacts The Dental Implant Market

Dental Implant Market Driving Forces

• Innovation Drives Dental Implant Markets
• Dental Implant Market Trends
• Aging of the Population

Dental Implant Market Shares

Dental Implant Market Forecasts

• Dental Implant Market Forecasts Reflect Uncertainty
• In The Global Economy

1. Dental Implant Market Description and Market Dynamics

• 1.1 Dental Implant Definition
  • 1.1.1 American Dental Association Recommended Types Of Dental Implants
  • 1.1.2 Dental Implant Longevity
  • 1.1.3 Types of Dental Implants
  • 1.1.4 Titanium Dental Implants
  • 1.1.5 Root-Form Dental Implant
  • 1.1.6 Ramus-Frame Dental Implant
  • 1.1.7 Transosseous Dental Implant
  • 1.1.8 Blade-Form Dental Implant
  • 1.1.9 Types of Dental Implant Devices
• 1.2 Dental Implants Require Follow-Up Treatment
  • 1.2.1 Poor Oral Health And Tooth Loss Associated With Serious Health Problems
  • 1.2.2 Dental Implant Target Markets
• 1.3 Dental Implants
  • 1.3.1 Small-Diameter Dental Implants Increasingly Popular In the US
  • 1.3.2 Clinical Research on Osseo-integrated Dental Implants
  • 1.3.3 Osseo-Integrated Dental Implants Placed In Bone
  • 1.3.4 Success Of Implants Attributed To Osseo-Integration
  • 1.3.5 Implant Failure Higher In Smokers
  • 1.3.6 Proactive, Integrated, And Patient Centric Solutions

2. Dental Implant Market Shares and Market Forecasts

• 2.1 Dental Implant Market Driving Forces
  • 2.1.1 Innovation Drives Dental Implant Markets
  • 2.1.2 Dental Implant Market Trends
• 2.2 Aging of the Population
• 2.3 Dental Implant Market Shares
  • 2.3.1 Nobel Biocare
  • 2.3.2 Straumann
  • 2.3.3 OpenCell BioMed (OCBM)
  • 2.3.4 Zimmer
  • 2.3.5 Zimmer Tapered Screw-Vent Implant
  • 2.3.6 Astra Tech
  • 2.3.7 Astra Tech Implant System
  • 2.3.8 Biomet 3i NanoTite"! Surface
  • 2.3.9 Dentsply
  • 2.3.10 Dentsply Frialit Plus Surface Implants - Prevention Instead Of Intervention For Esthetics
• 2.4 Dental Implant Market Forecasts
  • 2.4.1 Dental Implant Market Forecasts Reflect Uncertainty In The Global Economy
  • 2.4.2 Dental CAD/CAM Shipments
  • 2.4.3 Dental Regenerative Materials Market Forecasts
  • 2.4.4 Dental Implant, CAD/CAM, Regenerative Dentistry Shipments, Forecasts
  • 2.4.5 Digital Dentistry
  • 2.4.6 Small Diameter Dental Implant Forecasts
• 2.5 Implant Porous Coatings
  • 2.5.1 Orchid Orthopedic Solutions
• 2.6 Number of Root Canals
• 2.7 Dental Implant Return on Investment ROI Analysis
• 2.8 Dental Implant Regional Analysis
  • 2.8.1 AstraTech in Japan
  • 2.8.2 Dentsply Dental Implant Regional Positioning
  • 2.8.3 Dentsply in the United States
  • 2.8.4 Dentsply Europe
  • 2.8.5 Dentsply All Other Regions
  • 2.8.6 Nobel Biocare in Europe, Middle East and Africa
  • 2.8.7 Nobel Biocare in North America
  • 2.8.8 Nobel Biocare in Asia

3. Dental Implant Product Description

• 3.1 Nobel Biocare
  • 3.1.1 Nobel Biocare NobelActive"! Dental Implant
  • 3.1.2 Nobel Biocare NobelReplace"! Dental Prosthetic Flexibility
  • 3.1.3 Nobel Biocare / ISI (Imaging Sciences International) Treatment Planning Software Partnership
  • 3.1.4 Nobel Biocare Digital Dentistry
  • 3.1.5 Nobel Biocare Small Diameter Implants And Orthodontic Mini Screws
  • 3.1.6 Nobel Biocare Dental Implant Digital Dentistry
• 3.2 Straumman
• 3.3 Zimmer Dental Implants
  • 3.3.1 Zimmer Tapered Screw-Vent Implant
  • 3.3.2 Zimmer Tapered SwissPlus Implant
  • 3.3.3 Zimmer AdVent implant
  • 3.3.4 Zimmer Straight Screw-Vent Implant
  • 3.3.5 Zimmer Fixture Mount/Transfer Packaging
  • 3.3.6 Zimmer MTXR Selective Surface
  • 3.3.7 Zimmer HA Selective Surface
  • 3.3.8 Zimmer Self-Tapping Implants
  • 3.3.9 Zimmer SnapR Delivery System
  • 3.3.10 Zimmer MTX"! Surface
  • 3.3.11 Zimmer MP-1R HA Surface
  • 3.3.12 Zimmer Surface Options
  • 3.3.13 Zimmer Histomorphometric Evaluations
• 3.4 Astra Tech
  • 3.4.1 Astra Tech Implant System
  • 3.4.2 Astra Tech Implant System Atlantis"! - CAD/CAM Patient-Specific Abutments For All Major Implant Systems
  • 3.4.3 Astra Tech Implant System Cresco"!
  • 3.4.4 Astra Tech 3D Visualization Of Patient Anatomy
  • 3.4.5 Astra Tech Atlantis"! Patient-Specific Abutments
  • 3.4.6 Astra Tech Nanotechnologies for Life Sciences and Healthcare
  • 3.4.7 Astra Tech Implant Performance Indicators
  • 3.4.8 Astra Tech CAD/CAM Technology
  • 3.4.9 Astra Tech Signs Dental Implant Research Agreement with University of Zurich
• 3.5 Biomet 3i NanoTite"! Surface
  • 3.5.1 Biomet Microtopography Of The OSSEOTITER Implant
  • 3.5.2 Biomet Nanotechnology-Based Bone Bonding
  • 3.5.3 Biomet NanoTite"! CertainR PREVAILR Implant
  • 3.5.4 Biomet 3i Innovations
  • 3.5.5 Biomet 3i NanoTite"! Surface at 50,000X
  • 3.5.6 Biomet NanoTite"! Tapered PrevailR Implant
  • 3.5.7 Biomet Navigator"! System For CT Guided Surgery
  • 3.5.8 Biomet Nano-Scale Calcium Phosphate (CaP) Crystals Surface Complexity At The Sub-Micron Scale
  • 3.5.9 Biomet 3i Navigator"! System -Instrumentation For CT Guided Surgery
  • 3.5.10 Biomet Resorbable Collagen Membrane
  • 3.5.11 Biomet Research on How Blood Clot Attaches To An Implant
  • 3.5.12 Biomet Contact Osteogenesis Optimizes Bone Healing
  • 3.5.13 Biomet Increased Bone/Implant Contact Human Histology
  • 3.5.14 BioMet NanoTite Implant Advantages
  • 3.5.15 Biomet 3i Innovations
• 3.6 Dentsply
  • 3.6.1 Dentsply Frialit Plus Surface Implants - Prevention Instead Of Intervention For Esthetics
  • 3.6.2 Dentsply Frialit Plus Stepped Implant Macro-Design
  • 3.6.3 Dentsply Frialit plus Stepped Implant Micro-Design
  • 3.6.4 Dentsply XiVER plus Implants & XiVER TG plus Implants & Prosthetics
  • 3.6.5 Dentsply Implant Placement
  • 3.6.6 Dentsply XiVE GraphicXiVE Plus
  • 3.6.7 Dentsply XiVE TG Transgingival Plus
  • 3.6.8 Dentsply Surface Design
  • 3.6.9 Dentsply XiVE TG GraphicXiVE TG Bar Coping Offers Versatility when Fabricating Bar Constructions
• 3.7 OpenCell BioMed (OCBM)
• 3.8 Coatings For Dental Implants
• 3.9 Spire
• 3.10 Orchid Orthopedic Solutions
• 3.11 Bicon Short Dental Implants

4. Dental Implant Technology

• 4.1 Surface Treatments for Medical Applications
  • 4.1.1 Coating and Surface Treatment
  • 4.1.2 Ion Implantation
  • 4.1.3 Ion Beam Texturing
  • 4.1.4 Radiopaque Coatings
  • 4.1.5 Conductive Metal Coatings
• 4.2 Measuring The Thickness Of Polymer Films On Medical Implants
  • 4.2.1 Metal-On-Metal Implant Coating Advantages
  • 4.3 Implant Surgery Biomedical Bacterial Infection
  • 4.3.1 Late-Stage Infections Caused By Bacterial Spores Circulating In The Vascular System
  • 4.3.2 Thin Coatings Can Be Applied To Biomedical Devices With The Aim Of Providing Resistance To Bacterial Colonization
  • 4.3.3 Silver Nanoparticle Based Antibiotic Approaches
  • 4.3.4 Fabrication Of A Surface Layer Of Covalently Immobilized Antibiotic Molecules
• 4.4 Medthin Coating Products
• 4.5 Astra Tech Follow-Up Research Summary Of The Radiographic Data Showing An Average Bone Loss
• 4.6 Low Temperature Growth Of Thin Film Coatings For The Surface Modification Of Dental Prostheses
• 4.7 Battery Technology for Dental Implants
• 4.7.1 Battery Chemistries Technology
• 4.8 Breath Analyzers Detect Disease
• 4.9 Improving Biomaterials For Medical Implant Applications
  • 4.9.1 Bioactive Materials
  • 4.9.2 Forming A Chemical Bond With Bone
  • 4.9.3 Bioactivity Increased Through Surface Modification
  • 4.9.4 Biofilms Multilayered Colonies Of Bacteria
  • 4.9.5 Biofilm Formation
  • 4.9.6 Biofilms As A Major Contributor To Chronic Wounds
  • 4.9.7 Acute or Chronic Infection in Some Biomaterial Applications
  • 4.9.8 Biomaterials Research

5. Dental Implant Company Profiles

• 5.1 Able Electropolishing
• 5.2 Advantage Manufacturing Technologies
• 5.3 AstraZeneca Group
  • 5.3.1 AstraZeneca Revenue
  • 5.3.2 AstraZeneca Group / Astra Tech
  • 5.3.3 Astra Tech Revenue
  • 5.3.4 Astra Tech Acquires Atlantis Components
  • 5.3.5 Astra Tech Digital Technology and CAD/CAM Scientific Program
  • 5.3.6 Astra Tech acquires Astra Tech AB an Innovative Dental CAD/CAM company
  • 5.3.7 Astra Tech Acquires Its Japanese Distributor, Denics International
• 5.4 Autocam Medical
• 5.5 Dentsply
  • 5.5.1 Dentsply Dental Specialty Products
  • 5.5.2 Dentsply New Products:
  • 5.5.3 Dentsply International Revenue
  • 5.5.4 Dentsply International Product and Customer Revenue Segments Information
  • 5.5.5 Dentsply Market Segments
  • 5.5.6 Dentsply Product Innovation
  • 5.5.7 Dentsply United States
  • 5.5.8 Dentsply Europe
  • 5.5.9 Dentsply All Other Regions
• 5.6 DOT GmbH
• 5.7 Implant Sciences Corporation
• 5.8 LVB Acquisition / Biomet
• 5.8.1 Biomet acquired by Private Equity Consortium
• 5.9 Mack Molding Co.
• 5.10 Nobel Biocare
  • 5.10.1 Nobel Biocare Revenue
  • 5.10.2 Nobel Biocare acquires Alpha-Bio Tec and Medicim
  • 5.10.3 Nobel Biocare Introduces Its New Implant NobelActive
  • 5.10.4 Nobel Biocare CAD/CAM-Based Dentistry
  • 5.10.5 Nobel Biocare Standardized Product Facilities
  • 5.10.6 Nobel Biocare Regional Performance: Increasingly Demanding Market Environment
  • 5.10.7 Nobel Biocare Revenue By Region
  • 5.10.8 Nobel Biocare Go-To-Market Approach
  • 5.10.9 Nobel Biocare Strategic Positioning
• 5.11 OpenCell BioMed Inc. (OCBM)
• 5.12 Orchid Orthopedic Solutions
  • 5.12.1 Orchid Keller
• 5.13 Raymor
• 5.14 Straumann
  • 5.14.1 Straumann Market Share Gains in Europe and North America
  • 5.14.2 Straumann Innovation Pipeline
  • 5.14.3 Straumann Improves Efficiency And Market Share in 2008
  • 5.14.4 Straumann Net Revenue
• 5.15 Weldon School of Biomedical Engineering--Purdue
• 5.16 Westlake Plastics Company
• 5.17 Zimmer
  • 5.17.1 Zimmer Reports Fourth Quarter and 2008 Revenue
  • 5.17.2 Zimmer Dental Implants
• 5.18 Selected Dental Implant Products and Companies

List of Tables and Figures

• Table ES-1
  • Dental Implant Market Innovations
• Figure ES-2
  • Biomet NanoTite"! Implant OSSEOTITER Surface Images
• Table ES-2
  • Dental Implant Sustainable Market Growth Drivers
• Table ES-2 (Continued)
  • Dental Implant Sustainable Market Growth Drivers
• Table ES-3
  • Dental Implant Market Driving Forces
• Table ES-3 (Continued)
  • Dental Implant Market Driving Forces
• Figure ES-4
  • Worldwide Dental Implant Shipments Market Shares, Dollars, 2008
• Figure ES-5
  • Worldwide Dental Implant Market Forecasts, Dollars, 2009-2015
• Figure 1-1
  • Dental Implant Image
• Table 1-2
  • Types of Dental Implant Devices
• Table 1-3
  • Dental Implant Surface Treatment Methods
• Table 1-4
  • Dental Restorations Using Implants
• Table 1-5
  • Dental Implant Restoration Procedures
• Table 1-6
  • Dental Implant Target Markets
• Table 2-1
  • Dental Implant Sustainable Market Growth Drivers
• Table 2-1 (Continued)
  • Dental Implant Sustainable Market Growth Drivers
• Table 2-2
  • Dental Implant Market Driving Forces
• Table 2-2 (Continued)
  • Dental Implant Market Driving Forces
• Table 2-3
  • Vendor Positioning Strengths
• Figure 2-4
  • Dental Implant Market Opportunity
• Table 2-5
  • Clinicians, Surgeons Increasing Dental Implant Treatment Options
• Figure 2-6
  • Worldwide Dental Implant Treatment Rate
• Figure 2-7
  • Worldwide Dental Implant Shipments Market Shares, Dollars, 2008
• Table 2-8
  • Worldwide Dental Implant Shipments Market Shares, Dollars, 2008
• Figure 2-9
  • NobelBiocare NobelActive Implants
• Figure 2-10
  • Nobel BioCare Growth Drivers
• Table 2-11
  • NobelBiocare Commercial Approach To Dental Implants
• Table 2-11 (Continued)
  • NobelBiocare Commercial Approach To Dental Implants
• Table 2-12
  • Straumann New-Generation Bone Level Implant Advances
• Table 2-12 (continued)
  • Straumann New-Generation Bone Level Implant Advances
• Figure 2-13
  • Straumann Dental Market Positioning
• Figure 2-14
  • Straumann Dental Tooth Replacement By Indication
• Table 2-15
  • Straumann Product Innovation
• Figure 2-16
  • Zimmer Dental Implants
• Figure 2-17
  • Dentsply Implant System Provides Lasting Implants
• Figure 2-18
  • Worldwide Dental Implant Market Forecasts, Dollars, 2009-2015
• Table 2-19
  • Worldwide Dental CAD/CAM Shipment Forecasts, Dollars, 2009-2015
• Table 2-20
  • Worldwide Dental Implant Shipments, Forecasts, Units and Dollars, 2009-2015
• Table 2-21
  • Worldwide Dental CAD/CAM Shipments, Forecasts, Dollars, 2009-2015
• Figure 2-22
  • Worldwide Dental Regenerative Materials Shipments, Dollars, 2009-2015
• Table 2-23
  • Worldwide Dental Implant, CAD/CAM, Regenerative Dentistry Shipments, Forecasts, Dollars, 2009-2015
• Figure 2-24
  • Worldwide Dental Implant, CAD/CAM, Regenerative Dentistry Shipments, Forecasts, Dollars, 2009-2015
• Table 2-25
  • Noble Biocare New Technology Doubles Addressable Market
• Figure 2-26
  • Fastest Growing Sectors in Dentistry
• Figure 2-27
  • Dental Implant Market Penetration
• Figure 2-28
  • NobelBiocare Platform for Dental Implant Sustainable Growth
• Figure 2-29
  • NobelBiocare Platform for Dental Implant Sustainable Growth
• Figure 2-30
  • Dental Implant Regional Market Segments, Dollars, 2008
• Table 2-31
  • Regional Dental Implant Shipment Analysis Market Shares, Dollars, 2008
• Table 2-32
  • Dental Implant Regional Analysis Factors
• Table 3-1
  • Nobel Biocare Dental Implant Solutions Indications
• Figure 3-2
  • Nobel Biocare Dental Implant Solutions
• Figure 3-3
  • Nobel Biocare Dental Implant Solutions
• Table 3-4
  • Nobel Biocare NobelActive"! Dental Implant Features
• Figure 3-5
  • Nobel Biocare NobelActive"! Dental Implant Features
• Table 3-6
  • Nobel Biocare NobelActive"! Dental Prosthetic Flexibility
• Table 3-7
  • Nobel Biocare NobelReplace"! Dental Prosthetic Flexibility
• Table 3-8
  • Nobel Biocare NobelReplace"! Comprehensive Prosthetic Flexibility
• Figure 3-9
  • Nobel Biocare Dental Implant Q2 2009 Solution Launches
• Table 3-10
  • Nobel Biocare Dental Implant Digital Dentistry Aspects
• Figure 3-11
  • Nobel Biocare Dental Implant Digital Dentistry
• Table 3-12
  • Nobel Biocare Dental Implant Comprehensive Prosthetics
• Table 3-13
  • Nobel Biocare Dental Individualized Prosthetics
  • Comprehensive Product Line
• Table 3-13 (Continued)
  • Nobel Biocare Dental Individualized Prosthetics
  • Comprehensive Product Line
• Table 3-13 (Continued)
  • Nobel Biocare Dental Individualized Prosthetics Comprehensive Product Line
• Figure 3-14
  • Nobel Biocare Dental Implant Digital Dentistry
• Figure 3-15
  • Nobel Biocare Nobel Procera Product Benefits
• Figure 3-16
  • Nobel Biocare NobelProcera Scanner
• Figure 3-17
  • Nobel Biocare Dental Implant Digital Dentistry
• Figure 3-18
  • Nobel Biocare Dental Implant Digital Dentistry Software Features
• Figure 3-19
  • Nobel Biocare Dental Implant Digital Dentistry Treatment Planning
• Table 3-20
  • Straumann Product Innovation
• Table 3-21
  • Straumann Flexibility and Ease of Use
• Figure 3-22
  • Straumann Osseointegration And Secondary Stability Capabilities
• Figure 3-23
  • Straumann Comprehensive Dental Implant Solutions
• Figure 3-24
  • Straumann Comprehensive Dental Solutions
• Figure 3-25
  • Straumann Comprehensive Product Portfolio
• Figure 3-26
  • Straumann Regeneratives Capabilities
• Figure 3-27
  • Straumann Dental Implant Capabilities
• Figure 3-28
  • Straumann Dental Implant Regenerative Capabilities
• Table 3-29
  • Straumann Roxolid Features
• Table 3-30
  • Straumann Roxolid: Next Generation, High Performance Material With Benefits
• Figure 3-31
  • Zimmer Dental Implants
• Figure 3-32
  • Zimmer Tapered Screw-Vent Implant
• Figure 3-33
  • Single-stage Tapered SwissPlus implant
• Figure 3-34
  • Zimmer Spline Twist
• Table 3-35
  • Zimmer SwissPlus implant
• Table 3-36
  • Zimmer Dental SwissPlus Single-Stage Implant System
• Table 3-36 (Continued)
  • Zimmer Dental SwissPlus Single-Stage Implant System
• Figure 3-37
  • Zimmer MTX Grit-Blast Machined Titanium Implant Surface With Hydroxylapatite (HA) particles
• Figure 3-38
  • Zimmer Implant
• Table 3-39
  • Astra Tech Dental Implant System"!
• Table 3-39
  • Astra Tech Dental Implant System Surgical components
• Table 3-39 (Continued)
  • Astra Tech Dental Implant System Restorative Components
• Table 3-39 (Continued)
  • Astra Tech Dental Implant System Restorative Components
• Table 3-39 (Continued)
  • Astra Tech Dental Implant System Restorative Components
• Table 3-39 (Continued)
  • Astra Tech Dental Implant System Restorative Components
• Table 3-39 (Continued)
  • Astra Tech Dental Implant System Restorative Components
• Table 3-40
  • Astra Tech Implant System"!
• Table 3-41
  • Astra Tech Facilitates SimPlant"! Software From Materialise Complete Planning System
• Table 3-42
  • Astra Tech SimPlant"! Materialise Software Program
• Table 3-43
  • Astra Tech BioManagement Communication Tool
• Table 3-44
  • Astra Tech Positioning of Nanotechnologies for Life Sciences and Healthcare
• Table 3-45
  • Biomet Products
• Table 3-45 (Continued)
  • Biomet Products
• Table 3-46
  • Biomet Nanotechnology-Based Bone Bonding Implants
• Table 3-47
  • Biomet Nano-Scale Calcium Phosphate (CaP) Crystals
• Figure 3-48
  • Biomet 3i NanoTite"! Surface Instruments and Materials
• Figure 3-49
  • Biomet 3i NanoTite"! Surface at 50,000X
• Table 3-50
  • Biomet NanoTite Implants
• Figure 3-51
  • Biomet NanoTite"! Implant OSSEOTITER Surface Images
• Figure 3-52
• Biomet NanoTite"! Implant Surface Image
• Table 3-53
  • Biomet 3i NanoTite Implant Benefits
• Figure 3-54
  • Biomet 3i Innovations
• Figure 3-55
  • Dentsply Ankylos Dental Implant System
• Figure 3-56
  • Dentsply Ankylos Dental Implant System Load Design
• Figure 3-57
  • Dentsply Ankylos Dental Implant Data System Design
• Figure 3-58
  • Dentsply Ankylos Dental Implant Data System Thread and Load Design
• Figure 3-59
  • Dentsply Ankylos Dental Implant Abutment Diameter
• Table 3-60
  • Dentsply Frialit Plus Surface Esthetics Aspects
• Figure 3-61
  • Dentsply Frialit Plus Stepped Implant Surface Design
• Figure 3-62
  • Dentsply Friadentz Plus Stepped Implant Surface Design
• Table 3-63
  • Dentsply XiVER Plus Implants
• Table 3-64
  • Dentsply XiVE TG Implant Benefits
• Figure 3-65
  • Dentsply Bar Coping
• Table 3-66
  • Dentsply Prefabricated Components
• Table 3-67
  • OpenCell BioMed Inc. (OCBM) CNRC Phase-2 Report Results
• Table 3-67 (Continued)
  • OpenCell BioMed Inc. (OCBM) CNRC Phase-2 Report Results
• Figure 4-1
  • Ion Bond Medthin Coating Products
• Table 4-2
  • Dental Bone Grafting Materials
• Table 4-3
  • Dental Bone Grafting Procedures
• Table 4-4
  • Dental Bone Grafting Research and Development
• Figure 4-5
  • Dental Implant Alternative Treatments
• Figure 4-6
  • Straumann Efficiency Gain - CAD/CAM Prosthetics
• Figure 4-7
  • Dental Implant Alternative Treatments
• Figure 4-8
  • Dental Implant Alternative Treatments
• Figure 4-9
  • Straumann Roxolid: Next Generation, High Performance Material Benefits
• Table 4-10
  • NobelBiocare NobelProcera Technology
• Table 4-11
  • Battery Chemistries At The Forefront For Implantation Devices
• Figure 4-12
  • Biofilm Formation
• Figure 5-1
  • AstraZeneca Regional Sales Revenue
• Table 5-2
  • Astrazeneca Regional Revenue
• Table 5-3
  • Dentsply New Products:
• Table 5-4
  • Biomet Target Markets
• Table 5-5
  • Biomet Product Portfolio
• Table 5-6
  • Nobel Biocare Revenue By Region in EUR Million
• Table 5-7
  • Nobel Biocare Strategic Positioning
• Figure 5-8
  • Zimmer Analysis of Revenue by Product Segment and Region
• Figure 5-9
  • Zimmer Sales by Product Segment and Geographical Segment
• Table 5-10
  • Zimmer Positioning