Abstract
LEXINGTON, Massachusetts (June 22, 2009) - WinterGreen Research announces
that it has a new study on Worldwide Midmarket SOA middleware. The 2009 study
has 796 pages, 233 Tables and Figures. Worldwide are poised to achieve
significant growth as mid market software become less expensive to buy and
operate. The markets start to expand to provide productivity improvements for
mid size businesses.
According to Susan Eustis, lead author of the study, “innovation is what
drives market growth in every industry. IBM and the major SOA vendors are
finding new ways to support innovation, providing software that supports
flexible response to changing market conditions. SOA reaches into every
industry and every segment of the economy. SOA drives innovation for the very
large enterprises, now the mid range size companies and very small
organizations are adopting technologies similar to what the enterprise use,
creating automated process to replace manual process.” Breakthrough
technology in mid market business applications brings advancements that
provide customers with personal transportation choices never before available.
Mid market business applications software acquisitions have centered on
critical middleware business applications. Middleware is the integration
software that brings the database and the application layers together. SOA
delivers and deploys information in the context necessary to make good
decisions.
Business intelligence serves up information on dashboards. Content and
document management is used to store and find information in any format.
Process management of workflow provides automated process that delivers
business efficiency.
IBM is the leader in mid market infrastructure SOA markets with 66% share.
Oracle / BEA / Sun participates in the mid market SOA infrastructure markets
with 18% share in 2008.
SOA mid market infrastructure driving forces depend on model driven
architectures. The IBM infrastructure for xml data management is useful as SOA
in the mid market. The broad IBM SOA product set is tuned for business
automation of process and workflow. Automated process that is flexible is
poised to achieve significant innovation support in response to changing
market conditions.
SOA infrastructure and component services provide flexibility because they
permit reuse of code modules, breaking ungainly monolithic applications into
modules that can be accessed in different ways at different times. SOA
distributed components enable IT to nimbly respond to the needs of business.
Organizations harness the flexibility provided by services to create a
sustainable competitive advantage. IBM is the leader in SOA infrastructure
markets with 70% share. No other vendor has above 11% market share and
software vendors are merging and making acquisitions at a rapid pace seeking
to achieve SOA product sets that are credible.
IBM dominates the SOA Web services markets because of its broad set of
software and hardware product lines in combination with a strong global
services team. Go-to-market strategy is positioned to address the channel that
reaches mid markets. The ability to access network intelligence can really
enhance business applications. By utilizing open APIs SOA architecture is used
to provide model driven management of applications. Flexible response to
changing market conditions is achieved. Mobility services are supported.
The SOA engine technology partners are making network intelligence actionable.
Unique solutions are enhanced by adding contextual information like location
to applications.
Go-to-market strategy focuses on who to sell to, what to sell, and how to
sell. Customer bases form a target market. This explains the value of a
customer base that comes through an acquisition. Customer partnerships are a
central aspect of go-to-market strategy.
Go-to-market strategy is a new sales model. Global portfolio management is
part of the go-to-market strategy process. Dedicated innovation functions
align offerings proactively with demand generated market activity. Partner
management is used to extend geographical coverage and complement offer
portfolios.
Business mid market services oriented architecture (SOA) infrastructure market
forecasts indicates strong growth. The ability to implement flexible automated
process in the mid market depends on vendor channel motivation. The channel is
set for significant growth as mid size companies seek to embrace innovation
and improve productivity, providing competitive advantage.
Markets at $895.6 in 2008 are set to grow to $2.9 billion by 2015. Growth is a
result of an integrated product set that leverages best of breed technologies,
improving business process with automation.
Markets are growing in response to demand for SOA powered systems that
delivers integration in the form of component software. Reusable software
lowers the total cost of ownership by a significant amount.
Research Methodology
WinterGreen Research authors use a structured, consistent, and detailed
research approach. The methodology supports an analytical approach to market
research. In depth comparisons are made of many aspects of the market. Data
relating to Industry segments is developed to permit presentation of forecasts
and market share positioned to have substantive value.
Research has been automated using automation of interactive surveys that
implement delta trend analysis and instant messaging in combination with
e-mail. Automation is made possible because of a proprietary engine that
implements multilayered cell based analysis. Modular systems support dynamic
computing that use a graphical configuration engine to reach more people in a
research modality.
Full spectrum research and information services, including market reports,
customized research, and customer interviewing are available, reports and
research are positioned to provide strategic value to industry participants,
strategic planners, and product managers.
New systems combine sales tools and independent industry analysis, seeking to
leverage the expertise of the sales force and combine it with the skepticism
of the analysts to provide accurate return on investment analysis.
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