Abstract
LEXINGTON, Massachusetts (July 24, 2009) - WinterGreen Research announces
that it has a new study on Worldwide Cloud Computing. The 2009 study has 712
pages, 211 Tables and Figures. Worldwide markets are poised to achieve
significant growth as search engines use efficient automated process to drive
new advertising and communications capabilities. Applications can be built
without programming. The cost of the study is $3,400 for a single copy, $6,800
for a web site posting. Systems are poised for significant growth as Web based
applications are used to implement automated process. A cloud computing system
has many aspects related to a range of industries moving to leverage the
Internet as a channel. The information available on the cloud is anticipated
to increase substantially by 2015.
The markets are anticipated to expand to provide broader reach of information
and productivity improvements for the enterprise. Worldwide cloud computing is
poised to achieve significant growth as enterprise software offered by vendors
provides competitive advantage to users because the cost of improving search
engine functionality is spread across the broad base of users. The markets are
expanding in response to the need to provide core productivity improvements
for personal and business innovation. People get better computing services
paid for by advertising because 3 billion users is a very attractive audience.
A move towards cloud computing signals a fundamental shift in how information
is handled. The prospect of digitizing much of the world' s information and
making it searchable poses the prospect of a quantum increase in the quantity
of information available; an increase by a factor of 1,000. At the most basic
level, cloud computing on this scale contemplated represents utility computing.
Google has long envisioned and prepared for this change in the scale of the
quantity of information to be managed. For clouds to reach their potential,
they need to be as easy to program as it is to navigate the Web. This new
programming paradyne opens up growing markets for cloud search and software
tools. Google and a host of other companies offer application development
without programming capabilities to users.
Typically, Google likes to start with free. Power users bear some of the
costs. Google is perhaps reaching the limits of the current hardware
architecture with a need to rethink the energy and server configurations. The
mainframe can operate at 10 times savings over distributed systems in most
cases and represents a replacement cloud based hardware configuration that is
more efficient because of its shared workload capabilities. This is
significant on the scale of cloud computing that Google contemplates.
Developers can operate an application-testing infrastructure in the cloud.
This is saving time and money compared to traditional test scenarios. Testing
more extensively and enabling faster handoff from development to operations is
achieved. Users get a transparent view of application performance, reliability
and scalability. Extensive testing can be done before going into production.
Users can test multiple architectures, variables, components, and
configurations easily and independently. To proceed to deploy in the cloud,
developers can push the debugged test environment live in a few simple steps.
Cloud computing is being expressed as search engine software and Software as a
service (SaaS). ERP, CRM and e-commerce companies participate in the market.
Application development is being used in cloud computing to permit changes to
code, using a syntax in place of a programming language, making systems more
flexible. Automated process that is rigid is not supportive of competitive
advantage. SOA Web services are being used in cloud computing systems to
permit flexible response to changing market conditions. Virtualization is
another aspect of cloud computing driving markets.
Salesforce.com with 78% market share and NetSuite with 13% share are the
providers of CRM cloud based computing. CRM software as a service cloud
computing is implemented by saleforce.com in the context of providing
application development so that systems are flexible and customers can have
customized code. Real time analysis of information is being used to position
companies to achieve competitive advantage. Cloud computing is a central
aspect of the BPM initiative, providing up to date information in a usable
format. Companies are implementing BPM solutions in the context of cloud
computing that provides syntax to business users.
BPM, linking, calculation, SOA API integration, and Web page launch syntax are
used in a model driven architecture at the line of business to develop
applications in the cloud. The engine comes from a central code base that is
worked on all year long by IT and shared with users via syntax. The syntax is
available online. SOA components are used as part of the applications syntax.
In this way, business analysts have access to BPM models that run without
coding. Scalability and enterprise wide solution sets are achieving
significant competitive advantage and improvements in productivity. Response
to competition means adjusting unique enterprise resources to address
opportunities and respond to change in markets. Needs and demands are integral
to an integration infrastructure systems implementation.
According to Susan Eustis, lead author of the study, ginnovation drives cloud
computing market growth in every industry, and innovation depends on
implementation of automated business process in every instance. Google, Yahoo,
Salesforce.com, IBM, Hewlett Packard, Oracle, and Microsoft are among cloud
computing market leaders. Cloud computing represents a way to give small and
mid size business a market presence similar to that of a globally integrated
enterprise.h
IBM is able to leverage its SOA market dominance to support innovation,
providing software that supports flexible response to changing market
conditions. SOA reaches into every industry and every segment of the economy
via cloud computing. SOA drives innovation for the very large enterprises. Mid
range size companies and very small organizations are adopting technologies
similar to what the enterprise use, creating automated process to replace
manual process. Cloud computing markets at $36 billion in 2008 are expected to
reach $160.2 billion by 2015. Advertising drives cloud computing. The markets
are comprised of search engines, communications technology, application
development without programming, and CRN automation of process.
Research Methodology
WinterGreen Research authors use a structured, consistent, and detailed
research approach. The methodology supports an analytical approach to market
research. In depth comparisons are made of many aspects of the market. Data
relating to Industry segments is developed to permit presentation of forecasts
and market share positioned to have substantive value.
Research has been automated using automation of interactive surveys that
implement delta trend analysis and instant messaging in combination with
e-mail. Automation is made possible because of a proprietary engine that
implements multilayered cell based analysis. Modular systems support dynamic
computing that use a graphical configuration engine to reach more people in a
research modality.
Full spectrum research and information services, including market reports,
customized research, and customer interviewing are available, reports and
research are positioned to provide strategic value to industry participants,
strategic planners, and product managers.
New systems combine sales tools and independent industry analysis, seeking to
leverage the expertise of the sales force and combine it with the skepticism
of the analysts to provide accurate return on investment analysis.
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