Abstract
LEXINGTON, Massachusetts (August 14, 2009) - WinterGreen Research announces
that it has a new study on Worldwide Mainframe as a Cloud Machine. The 2009
study has 563 pages, 127 Tables and Figures. Worldwide cloud computing markets
are poised to achieve significant growth as applications become more
available. Advertising support of cloud computing makes software less
expensive to get and operate. The markets start to expand to provide
productivity improvements.
According to Susan Eustis, lead author of the study, “innovation is what
drives market growth in cloud computing. IBM and the major SOA vendors are
finding new ways to support cloud computing innovation, providing software
that supports flexible response to changing market conditions by using the
cloud computing infrastructure. SOA Web services are the core technology. SOA
reaches into every industry and every segment of the economy. The mainframe is
a cloud machine because it is reliable, secure, and available.”
IBM System z is emerging as the cloud-computing platform of choice because it
works and with sub capacity pricing is affordable. Utility computing can be
implemented in a manner so that the user does not know what hardware platform
is being used, the hardware is transparent to the line of business.
Applications are developed and tested in one part of the cloud and the
applications run in another part of the cloud.
Cloud computing is poised to support dynamic infrastructure. Because System z
and high end HP servers are more efficient at virtualization than the mid
range devices they work most efficiently in the cloud. Distributed servers
cause outages because they do not have the large block of memory, cache, and
memory reallocation on the fly that is needed to prevent outages.
Hybrid systems are emerging that leverage the high end mid range servers for
processor intensive workload and use the System z for workload and database
management. The number of images that can be ported to a high end device is a
critical part of TCO / ROI analysis.
Downtime is a significant issue for a brand. A brand really takes a hit when
there is Internet downtime. The blogs and media notice a ten-minute or
two-hour system outage. A six hour outage is devastating to the organization
that experiences it. Downtime typically costs $1 million per minute.
Research Methodology
WinterGreen Research authors use a structured, consistent, and detailed
research approach. The methodology supports an analytical approach to market
research. In depth comparisons are made of many aspects of the market. Data
relating to Industry segments is developed to permit presentation of forecasts
and market share positioned to have substantive value.
Research has been automated using automation of interactive surveys that
implement delta trend analysis and instant messaging in combination with
e-mail. Automation is made possible because of a proprietary engine that
implements multilayered cell based analysis. Modular systems support dynamic
computing that use a graphical configuration engine to reach more people in a
research modality.
Full spectrum research and information services, including market reports,
customized research, and customer interviewing are available, reports and
research are positioned to provide strategic value to industry participants,
strategic planners, and product managers.
New systems combine sales tools and independent industry analysis, seeking to
leverage the expertise of the sales force and combine it with the skepticism
of the analysts to provide accurate return on investment analysis.
The mainframe is a cloud machine because it is able to reduce outages.
Mainframes are able to reduce outages to near zero. There are banks in Germany
where the mainframe has been running for 6 years without any downtime.
Mainframe class hardware is needed for cloud computing to eliminate downtime
for vendors focused on specialized solutions. To compete in the on-demand
application suite market, utility type computing is needed. Global enterprises
are positioning to participate in and serve the cloud computing market.
Both HP and IBM are poised for significant server market growth. Cloud
computing changes everything. In the cloud, no one can see the hardware
platform and this gives the advantage to the IBM system z which operates at a
ten times cost advantage overall. This fact is documented in the market
research study “The Mainframe as a Green Machine” -- WinterGreen
Research 2009. IBM mainframe is highly reliable and very cost efficient.
HP continues to benefit from its advantage in benchmarking and the ability to
handle processer intensive workload via hybrid high end systems. The issue for
cloud computing is a hardware platform that provides the lost cost services
delivery. HP SuperDome is a strong contender in the cloud computing space.
Cloud computing is being expressed as application development software and
software as a service (SaaS). Application development is being used in cloud
computing to permit changes to code, making systems more flexible. Automated
process that is rigid is not supportive of competitive advantage.
Simplicity is the best base for cloud computing technology. Ordinary people
want instant access to information. Systems that are simple to use are not
necessarily simple in their architecture. Cloud computing infrastructure is
based on dynamic process. By separating the location of the data from the
pointers to the data, and making those separate from the presentation of data,
dynamic process can be implemented in a way that is understandable to regular
people. Mainframes support this dynamic software process and permit point and
click software development in the cloud.
Mainframes are anticipated be a significant part of the infrastructure of
cloud markets. Cloud computing services markets at $36 billion in 2008 are
expected to reach $16/ billion by 2015. Growth comes because the
infrastructure makes more computing affordable and supports more advertising
revenue that lets cloud services providers push syntax out to users at little
or no cost to the user. Mainframe computing units are 10 times less expensive
than the distributed servers and provide significantly more reliability and
security for cloud based computing. SOA software brings the ability to develop
applications from the line of business with point and click development that
works without programming.
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