Global Energy Drinks 2009

Zenith' s Global Energy Drinks 2009 report provides comprehensive analysis of the world' s leading energy drinks markets. A global market overview provides a full region by region analysis, and regional sections discuss energy drinks trends and consumption patterns in 7 regions.

The report tracks consumption of energy drinks in 57 countries, across 11 years including 6 years historic; plus 5 year forecast to 2013. Also included is a chronology of developments by region throughout 2007 and 2008, ensuring coverage of the latest energy drinks developments.

• The global energy drinks market grew by 2% in 2008 to reach 3.9 billion litres, up from 2.0 billion in 2003.
• The compound annual growth rate (CAGR) in the 2003-2008 period was 14%.
• Mirroring the fast-paced growth in total energy drinks market volume, consumption per person has likewise risen rapidly reaching 0.8 litres in 2008, up from 0.4 litres in 2003.
• North America is the leading region with a 37% share of global volume, followed by Asia Pacific with 30% share, and West Europe with 15%.
• Asia Pacific was the only region to witness a decline, with volumes falling in 2008 due to a large decline in Thailand.

Zenith' s reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

*Regional and Country sections available to purchase individually, upon request.

Countries covered:

North America: Canada, USA; West Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK; East Europe: Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Ukraine; Latin America: Argentina, Brazil, Chile, Colombia, Mexico, Paraguay, Peru, Uruguay, Venezuela; Asia Pacific: Cambodia, China, India, Indonesia, Japan, Singapore, Thailand; Australasia: Australia, New Zealand; Africa and the Middle East: Algeria, Egypt, Morocco, South Africa, Tunisia, Iran, Israel, Kuwait, Saudi Arabia, Turkey, UAE.