Abstract
Zenith' s eighth report on the expanding East Europe Water Coolers market is
now fully updated, and remains the only report available on home and office
delivery (HOD) market trends in the region. The new 2009 report sets out
comprehensive market and segment totals alongside detailed rankings and
profiles of the industry' s main operators.
Zenith' s 2009 East Europe Water Coolers report includes:
- East Europe water cooler market trends across 15 countries
- Full market commentary, covering volume, units, cooler throughput,
packaging, water types, companies, groups, and forecasts to 2013
- Installed base of water cooler machines, water dispensers and pumps in
place as at end December 2008
- Revenue analysis, addressing unit rental income and bulk water sales
including throughput rates
- Packaging analysis by type and water cooler pack size
- Key industry features and changes to watch focus on East Europe' s ten EU
member countries
- East Europe, sub-region and country forecasts
- Zenith International reports offer you the most reliable market figures
and in-depth analysis of trends in this challenging economic environment. This
comes from a bottom up approach to the research process, and detailed
discussions undertaken with industry players.
The East Europe Water Coolers Report 2009 is broken down into 3 main sections:
- A full market commentary providing in-depth analysis of trends in such
areas as unit types, water types, industry structure, market consolidation and
key groups, key industry features and changes to watch out for, and forecasts
to 2013.
- Comprehensive tables looking closely at the East European market and each
segment, covering consumption, cooler and dispenser unit placements, leading
distributors/bottlers/brands, cooler throughput, detailed regional analysis
and full forecasts, by units and volume, to 2013.
- 15 country profiles containing expert market interpretation, tables and
analysis. Full profiles of each country' s leading water cooler companies cover
company structure, sales volume, unit placements, marketing analysis and
commentary.
Countries covered:
Belarus, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia,
Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine
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