Abstract
Zenith' s Global Functional Drinks 2009 report provides comprehensive data on
the world' s leading functional drinks markets. A global market overview gives
a full region by region breakdown, with seven regional sections showing
functional drinks trends and consumption patterns.
This report tracks the market dynamics of 56 countries across 11 years,
including six years historic and five year forecasts to 2013. It also includes
a number of brand profiles, highlighting the main hits and misses as well as
several up and coming offerings. The report' s main findings are as follows:
- The global functional drinks market grew by 3.3% in 2008 to reach over 25
billion litres, up from 18.0 billion in 2003.
- The compound annual growth rate (CAGR) for the 2003-2008 period was 8%.
- Led by the growing interest in enriched beverages, per person consumption
in the overall functional drinks market has risen rapidly, reaching 5.5 litres
in 2008 from its 4.0 litre base in 2003.
- North America is the leading region with a 41% share of global volume,
followed by Asia Pacific and West Europe with 30% and 17% shares respectively.
- However North America was the only region to register growth below 1%
despite a large volume decline in energy drinks in Thailand in 2008.
- Zenith' s reports offer you the most reliable market figures and in-depth
analysis of trends. This comes from a bottom up approach to the research
process, and detailed discussions undertaken with industry players.
*Regional and Country sections available to purchase individually, upon
request.
Countries covered:
North America: Canada, USA; West Europe: Austria, Belgium, Denmark, Finland,
France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
Switzerland, UK; East Europe: Bulgaria, Czech Republic, Estonia, Hungary,
Latvia, Lithuania, Poland, Romania, Russia, Ukraine; Latin America: Argentina,
Brazil, Chile, Colombia, Mexico, Paraguay, Peru, Uruguay, Venezuela; Asia
Pacific: Cambodia, China, India, Indonesia, Japan, Singapore, Thailand;
Australasia: Australia, New Zealand; Africa and the Middle East: Algeria,
Egypt, Morocco, South Africa, Tunisia, Iran, Israel, Kuwait, Saudi Arabia,
Turkey, UAE.
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