Global Hot Drinks 2003

Hot drinks are facing heightened competition for 'share of throat' from a number of beverage categories, most notably soft drinks. The popularity of bottled water and still soft drinks, such as bottled tea drinks, alongside increasing consumer preference for chilled rather than hot beverages, threatens to edge out hot drink products.

Offsetting declines in West European hot beverage consumption, overall growth rates in developing geographic markets remains slow and steady across the globe. The challenge facing tea manufacturers in particular is the increasing competition faced by ready to drink alternatives. The introduction of green and other tea variants has helped support a generally static category - as has increased knowledge of tea' s health benefits. Likewise, coffee suppliers have had to adapt to heightened consumer demand for speciality and premium coffees and the increasing sophistication of western coffee consumers. The rise in importance of fair trade coffee has clearly come about as a result of the perceived environmental and social impact of coffee as a global commodity. (After oil, coffee is the world' s most important traded commodity by value and is the primary export of a number of developing countries.)

Although hot beverages have a defined role in a great many markets and a number of consumption occasions, challenges clearly remain. The 3 categories covered by Zenith' s new 2003 report - tea, coffee and other hot drinks - have largely struggled in an intensely competitive overall beverage market that has witnessed steady share gains for low priced ready to drink products. Innovation, rebranding and premium hot drinks offerings have thus been introduced to stem the flow of consumption towards soft drinks.

All the information in Zenith International' s new Global Hot Drinks Report 2003 is also featured online at the company' s www.globaldrinks.com website. Report purchasers receive a 12 month subscription to global hot drinks market updates. Together, the report and access to www.globaldrinks.com provide a wealth of insights into global hot drink consumption patterns.

Utilising the website at www.globaldrinks.com, purchasers of the Global Hot Drinks Report 2003 are able to manipulate information according to need. Users of the website can perform global, regional and country level queries to determine the fastest growing, largest, slowest and smallest markets. Information in the online database at www.globaldrinks.com is also updated regularly to provide users with the latest snapshot on global developments.

The Global Hot Drinks Report 2003 presents data broken down to 3 sectors exploring 7 world regions and 75 countries across 11 years, and is comprised of 2 main sections:

1. Historic market analysis - a full market commentary provides in-depth analysis of trends covering regional dynamics, global rankings, analysis of the fastest growing areas and major global developments. Information is presented at a range of levels, by country, region and segment represented as consumption in million litres, consumption per person in litres, and consumption/consumption per person percentage change.

2. Forecast market analysis - expert analysis provides the best available projection of market growth. As with the historic market analysis - information is presented at a range of levels, by country, region and segment represented as consumption in million litres, consumption per person in litres, and consumption/consumption per person percentage change.

Countries covered:

Canada, USA, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay, Venezuela, Others (LA), Austria, Belgium, Cyprus, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Malta, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Belarus, Bosnia-H, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine, Others (EE), Egypt, Kenya, Morocco, Nigeria, South Africa, Tunisia, Others (Africa), Israel, Kuwait, Lebanon, Saudi Arabia, Turkey, UAE, Others (ME), Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Others (Asia/A/A)